What percentage of sales calls add enough value to executives?
Only 15 percent of sales calls add enough value, according to executives surveyed.
Forrester Sales Research
In the modern sales landscape, companies are under a lot of pressure to increase their conversion rates and close deals. To achieve this, they need to be creative in how they approach customers in order to stand out from the competition. Unfortunately, it seems that one of the most popular methods for doing so—sales calls—has lost some of its effectiveness. According to a recent survey of executive customers, only 15 percent of those calls provide enough value to warrant the time spent on them.
Sales calls allow both parties to personalize the conversation and build relationships with potential customers. They offer an opportunity for salespeople to explain why their product is worth investing in and can create a better connection than other forms of communication such as emails or text messages. However, without prospects being willing to engage in these conversations, any effort expended during a call is wasted and won’t result in conversions or sales.
So what can businesses do to ensure their efforts don’t go unnoticed? The key is developing an effective strategy that takes customer preferences into account before reaching out. It’s also important for companies to tailor their approaches based on who they are targeting so that each customer feels appreciated and heard. Creating engaging pitches and understanding what type of customer you’re dealing with will help increase your chances at making successful sales calls.
In conclusion, while sales calls have been traditionally seen as one of the best ways for businesses to reach out to customers, they may no longer be as effective as they used to be. Companies should adjust their strategies by creating more personalized approaches that take into consideration customer preferences if they want successful results from their efforts.
More 2019 Stats
It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
60 percent of deals in the pipeline are lost to “no decision” rather than to competitors.
Mobile Traffic Represents 53% of all Ecommerce Traffic
9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers
The Number One Reason People Shop Online is Because They Can Shop 24/7
The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
More Virtual Selling Stats
59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.
After COVID, 56% of sellers prefer working remote full time.
74% of CSOs report they have recently or are currently updating their seller skills profile for virtual selling, and 61% of CSOs are already investing in new technology to enable virtual selling.
50% of buyers say working remotely has made buying easier.
According to a research conducted by Salesforce, 61% of sellers say it’s harder to sell virtually.
A survey by LinkedIn found that 50% of buyers say that working remotely has made the purchasing process easier.
Over 66% of sales pros report their team will stay remote or work in the office part-time in the future.
48 hours after a virtual sales call, buyers only retain 10% of what you talked about.
Research from Bain and Company shows that 92% of B2B buyers prefer virtual sales interactions.
According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.
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