Do You Price Check First?

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store


eCommerce Strategy


I think most of us have done this.

You want to buy a product, but you want to make sure you don’t overpay for it.

So, you go online and see if the product is available elsewhere at a lower price.

To avoid prospects abandoning a store (online or offline), a lot of businesses use price matching.

With price matching, you can prevent prospects from buying the product from a competitor because of pricing.

If a consumer is in your physical store, the chances of them going elsewhere to buy a product if you offer price matching are slim.

Takeaway: If you offer to match competitor prices, you need to make this visible in your store, both online and offline. Have it appear on your front page, or as a sign in your physical store for greater visibility.

More 2019 Stats

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

An Inconvenient Returns Policy Deters 80% of Shoppers

Younger People Spend More Time Shopping Online than Older People

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

38% of People will Leave a Website if they find the Layout Unattractive

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

44% of Companies use A/B or Split Testing Software

A Typical Website Conversion Rate is about 2.35% on Average

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

More eCommerce Strategy Stats

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

Generation X Shop More Online Than Baby Boomers and Millennials

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

There Are More Than 254 Million Active PayPal Accounts in The World

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

The Average Order Value of B2C Online Order is $52

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

The Number One Reason People Shop Online is Because They Can Shop 24/7

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