Do You Price Check First?

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Source
KPMG

Year
2019

I think most of us have done this.

You want to buy a product, but you want to make sure you don’t overpay for it.

So, you go online and see if the product is available elsewhere at a lower price.

To avoid prospects abandoning a store (online or offline), a lot of businesses use price matching.

With price matching, you can prevent prospects from buying the product from a competitor because of pricing.

If a consumer is in your physical store, the chances of them going elsewhere to buy a product if you offer price matching are slim.

Takeaway: If you offer to match competitor prices, you need to make this visible in your store, both online and offline. Have it appear on your front page, or as a sign in your physical store for greater visibility.

More 2019 Stats

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

43% of E-Commerce Traffic comes from Organic Google Search

69 Percent of Shopping Carts are Abandoned

44% of Companies use A/B or Split Testing Software

Abandoned Cart Emails Have an Average Open Rate of 45%

81% of Consumers Trust the Advice of Family and Friends Over Businesses

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

Men Spend 68% More Online Than Women

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

More Stats

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