Do You Price Check First?
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
I think most of us have done this.
You want to buy a product, but you want to make sure you don’t overpay for it.
So, you go online and see if the product is available elsewhere at a lower price.
To avoid prospects abandoning a store (online or offline), a lot of businesses use price matching.
With price matching, you can prevent prospects from buying the product from a competitor because of pricing.
If a consumer is in your physical store, the chances of them going elsewhere to buy a product if you offer price matching are slim.
Takeaway: If you offer to match competitor prices, you need to make this visible in your store, both online and offline. Have it appear on your front page, or as a sign in your physical store for greater visibility.
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Longer Mobile Page Load Times Drastically Increase Bounces
Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
More Stats
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