Do You Price Check First?

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Source
KPMG

Year
2019

I think most of us have done this.

You want to buy a product, but you want to make sure you don’t overpay for it.

So, you go online and see if the product is available elsewhere at a lower price.

To avoid prospects abandoning a store (online or offline), a lot of businesses use price matching.

With price matching, you can prevent prospects from buying the product from a competitor because of pricing.

If a consumer is in your physical store, the chances of them going elsewhere to buy a product if you offer price matching are slim.

Takeaway: If you offer to match competitor prices, you need to make this visible in your store, both online and offline. Have it appear on your front page, or as a sign in your physical store for greater visibility.

More 2019 Stats

33% of B2C Ecommerce Website are also Conducting B2B Transactions

38% of People will Leave a Website if they find the Layout Unattractive

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

Abandoned Cart Emails Have an Average Open Rate of 45%

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Mobile Traffic Represents 53% of all Ecommerce Traffic

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

Younger People Spend More Time Shopping Online than Older People

More Stats

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