Do You Price Check First?
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
I think most of us have done this.
You want to buy a product, but you want to make sure you don’t overpay for it.
So, you go online and see if the product is available elsewhere at a lower price.
To avoid prospects abandoning a store (online or offline), a lot of businesses use price matching.
With price matching, you can prevent prospects from buying the product from a competitor because of pricing.
If a consumer is in your physical store, the chances of them going elsewhere to buy a product if you offer price matching are slim.
Takeaway: If you offer to match competitor prices, you need to make this visible in your store, both online and offline. Have it appear on your front page, or as a sign in your physical store for greater visibility.
More 2019 Stats
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
An Inconvenient Returns Policy Deters 80% of Shoppers
Younger People Spend More Time Shopping Online than Older People
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
38% of People will Leave a Website if they find the Layout Unattractive
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
44% of Companies use A/B or Split Testing Software
A Typical Website Conversion Rate is about 2.35% on Average
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
More eCommerce Strategy Stats
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
Generation X Shop More Online Than Baby Boomers and Millennials
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
There Are More Than 254 Million Active PayPal Accounts in The World
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
The Average Order Value of B2C Online Order is $52
Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019
The Number One Reason People Shop Online is Because They Can Shop 24/7
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