How Many Landing Pages do you have?

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Source
HubSpot

Topic
Conversion Optimization

Year
2019

HubSpot’s latest research, ” Lead Generation Lessons From 4,000 Businesses ,” reveals that the more landing pages a business has on its website, the more leads it generates. Specifically, our research found that businesses with 31 to 40 landing pages generated 7 times more leads than businesses with only 1 to 5 landing pages. And the numbers get even more impressive: businesses with over 40 landing pages generated a whopping 12 times more leads than those with only 1 to 5 landing pages.  

More 2019 Stats

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

The Average Conversion Rate of a Facebook Ad is 9.21%

81% of people prefer to open emails on their smartphones

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Using Video on Landing Pages can Increase Conversion by 80%

Younger People Spend More Time Shopping Online than Older People

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

More Conversion Optimization Stats

A Typical Website Conversion Rate is about 2.35% on Average

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

68% of Small Businesses Don’t have a Documented CRO Strategy

44% of Companies use A/B or Split Testing Software

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Using Video on Landing Pages can Increase Conversion by 80%

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

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