Do you ask for Referrals?

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Consider Koodo’s referral programme. They were able to reduce their customer acquisition cost by 167% and got 75,000 new customers within two years. Their success speaks for itself. Here is another encouraging stat – referred customers bring profits as high as 25%! Perhaps, you should give referral apps like ReferralCandy a shot? Or, if budget permits you could hire specialists.

More 2017 Stats

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

66% of Marketers use Video in their Lead Nurturing Campaigns

More Conversion Optimization Stats

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Emails with a Single Call-to-Action Increased Sales 1617%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

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