Do you ask for Referrals?

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Consider Koodo’s referral programme. They were able to reduce their customer acquisition cost by 167% and got 75,000 new customers within two years. Their success speaks for itself. Here is another encouraging stat – referred customers bring profits as high as 25%! Perhaps, you should give referral apps like ReferralCandy a shot? Or, if budget permits you could hire specialists.

More 2017 Stats

68% of Small Businesses Don’t have a Documented CRO Strategy

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

66% of Marketers use Video in their Lead Nurturing Campaigns

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

More Conversion Optimization Stats

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Using Video on Landing Pages can Increase Conversion by 80%

A Typical Website Conversion Rate is about 2.35% on Average

68% of Small Businesses Don’t have a Documented CRO Strategy

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

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