Do you ask for Referrals?

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Consider Koodo’s referral programme. They were able to reduce their customer acquisition cost by 167% and got 75,000 new customers within two years. Their success speaks for itself. Here is another encouraging stat – referred customers bring profits as high as 25%! Perhaps, you should give referral apps like ReferralCandy a shot? Or, if budget permits you could hire specialists.

More 2017 Stats

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

68% of Small Businesses Don’t have a Documented CRO Strategy

66% of Marketers use Video in their Lead Nurturing Campaigns

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

More Conversion Optimization Stats

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

But Removing the Navigation Menu can Increase Conversions by 100%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

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