What is User Generated Content?

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that a customer spends 5.4 hours a day sifting through UGC! The lesson? You may write the fanciest product copy, but if there aren’t any reviews, the conversion rate will suffer! So, buck up and ask your customers and fans to review and rate you!

More 2017 Stats

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Writing your subject line entirely in upper case significantly reduces response rates by 30%

68% of Small Businesses Don’t have a Documented CRO Strategy

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

More Conversion Optimization Stats

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

But Removing the Navigation Menu can Increase Conversions by 100%

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo