What is User Generated Content?
The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t
Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that a customer spends 5.4 hours a day sifting through UGC! The lesson? You may write the fanciest product copy, but if there aren’t any reviews, the conversion rate will suffer! So, buck up and ask your customers and fans to review and rate you!
More 2017 Stats
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
66% of Marketers use Video in their Lead Nurturing Campaigns
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
More Conversion Optimization Stats
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
The Average Conversion Rate of a Facebook Ad is 9.21%
68% of Small Businesses Don’t have a Documented CRO Strategy
But Removing the Navigation Menu can Increase Conversions by 100%
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
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