What is User Generated Content?

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Source
Yotpo Voice

Topic
Conversion Optimization

Year
2017

Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that a customer spends 5.4 hours a day sifting through UGC! The lesson? You may write the fanciest product copy, but if there aren’t any reviews, the conversion rate will suffer! So, buck up and ask your customers and fans to review and rate you!

More 2017 Stats

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

66% of Marketers use Video in their Lead Nurturing Campaigns

More Conversion Optimization Stats

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Only 60% of sales reps meet quota

But Removing the Navigation Menu can Increase Conversions by 100%

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

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