What is User Generated Content?
The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t
Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that a customer spends 5.4 hours a day sifting through UGC! The lesson? You may write the fanciest product copy, but if there aren’t any reviews, the conversion rate will suffer! So, buck up and ask your customers and fans to review and rate you!
More 2017 Stats
Writing your subject line entirely in upper case significantly reduces response rates by 30%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
68% of Small Businesses Don’t have a Documented CRO Strategy
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
More Conversion Optimization Stats
44% of Companies use A/B or Split Testing Software
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
The Average Conversion Rate of a Facebook Ad is 9.21%
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
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