What is User Generated Content?

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that a customer spends 5.4 hours a day sifting through UGC! The lesson? You may write the fanciest product copy, but if there aren’t any reviews, the conversion rate will suffer! So, buck up and ask your customers and fans to review and rate you!

More 2017 Stats

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

66% of Marketers use Video in their Lead Nurturing Campaigns

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

More Conversion Optimization Stats

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

The Average Conversion Rate of a Facebook Ad is 9.21%

68% of Small Businesses Don’t have a Documented CRO Strategy

But Removing the Navigation Menu can Increase Conversions by 100%

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

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