What is User Generated Content?
The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t
Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that a customer spends 5.4 hours a day sifting through UGC! The lesson? You may write the fanciest product copy, but if there aren’t any reviews, the conversion rate will suffer! So, buck up and ask your customers and fans to review and rate you!
More 2017 Stats
68% of Small Businesses Don’t have a Documented CRO Strategy
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
66% of Marketers use Video in their Lead Nurturing Campaigns
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
More Conversion Optimization Stats
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Only 60% of sales reps meet quota
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Add a Beard to Your Models to Increase in Cart Adds by 49%
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
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