What is User Generated Content?

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Source
Yotpo Voice

Topic
Conversion Optimization

Year
2017

Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that a customer spends 5.4 hours a day sifting through UGC! The lesson? You may write the fanciest product copy, but if there aren’t any reviews, the conversion rate will suffer! So, buck up and ask your customers and fans to review and rate you!

More 2017 Stats

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

66% of Marketers use Video in their Lead Nurturing Campaigns

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

There Will Be More Than 3.7 Billion Email Users by the End of 2017

68% of Small Businesses Don’t have a Documented CRO Strategy

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

More Conversion Optimization Stats

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

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