How Many Form Fields Do You Have?

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

As a responsible marketer, you must know that the length of the form isn’t the only factor that determines conversions. It has much to do with the type of information being requested (telephone number, office address, age etc.), website credibility as well as the offer they will redeem on form submission. The only way to know if a long form will work for you is by A/B testing your landing page. Ask questions such as – do you want more leads or high-quality leads? If it’s the latter, more fields may work its magic because only an engaged visitor will eventually fill the form.

More 2017 Stats

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

68% of Small Businesses Don’t have a Documented CRO Strategy

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

More Conversion Optimization Stats

68% of Small Businesses Don’t have a Documented CRO Strategy

The Average Number of Form Fields on Landing Page Conversion Forms is 11

44% of Companies use A/B or Split Testing Software

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

But Removing the Navigation Menu can Increase Conversions by 100%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

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