How Many Form Fields Do You Have?

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

As a responsible marketer, you must know that the length of the form isn’t the only factor that determines conversions. It has much to do with the type of information being requested (telephone number, office address, age etc.), website credibility as well as the offer they will redeem on form submission. The only way to know if a long form will work for you is by A/B testing your landing page. Ask questions such as – do you want more leads or high-quality leads? If it’s the latter, more fields may work its magic because only an engaged visitor will eventually fill the form.

More 2017 Stats

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

68% of Small Businesses Don’t have a Documented CRO Strategy

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

66% of Marketers use Video in their Lead Nurturing Campaigns

More Conversion Optimization Stats

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

But Removing the Navigation Menu can Increase Conversions by 100%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

44% of Companies use A/B or Split Testing Software

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

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