How Many Form Fields Do You Have?
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
As a responsible marketer, you must know that the length of the form isn’t the only factor that determines conversions. It has much to do with the type of information being requested (telephone number, office address, age etc.), website credibility as well as the offer they will redeem on form submission. The only way to know if a long form will work for you is by A/B testing your landing page. Ask questions such as – do you want more leads or high-quality leads? If it’s the latter, more fields may work its magic because only an engaged visitor will eventually fill the form.
More 2017 Stats
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
68% of Small Businesses Don’t have a Documented CRO Strategy
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
More Conversion Optimization Stats
68% of Small Businesses Don’t have a Documented CRO Strategy
The Average Number of Form Fields on Landing Page Conversion Forms is 11
44% of Companies use A/B or Split Testing Software
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
But Removing the Navigation Menu can Increase Conversions by 100%
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
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