How Many Form Fields Do You Have?

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

As a responsible marketer, you must know that the length of the form isn’t the only factor that determines conversions. It has much to do with the type of information being requested (telephone number, office address, age etc.), website credibility as well as the offer they will redeem on form submission. The only way to know if a long form will work for you is by A/B testing your landing page. Ask questions such as – do you want more leads or high-quality leads? If it’s the latter, more fields may work its magic because only an engaged visitor will eventually fill the form.

More 2017 Stats

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

66% of Marketers use Video in their Lead Nurturing Campaigns

68% of Small Businesses Don’t have a Documented CRO Strategy

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

More Conversion Optimization Stats

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Emails with a Single Call-to-Action Increased Clicks 371%

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

44% of Companies use A/B or Split Testing Software

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

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