How Many Form Fields Do You Have?

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

As a responsible marketer, you must know that the length of the form isn’t the only factor that determines conversions. It has much to do with the type of information being requested (telephone number, office address, age etc.), website credibility as well as the offer they will redeem on form submission. The only way to know if a long form will work for you is by A/B testing your landing page. Ask questions such as – do you want more leads or high-quality leads? If it’s the latter, more fields may work its magic because only an engaged visitor will eventually fill the form.

More 2017 Stats

68% of Small Businesses Don’t have a Documented CRO Strategy

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

More Conversion Optimization Stats

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Emails with a Single Call-to-Action Increased Clicks 371%

68% of Small Businesses Don’t have a Documented CRO Strategy

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

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