How Many Form Fields Do You Have?
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
As a responsible marketer, you must know that the length of the form isn’t the only factor that determines conversions. It has much to do with the type of information being requested (telephone number, office address, age etc.), website credibility as well as the offer they will redeem on form submission. The only way to know if a long form will work for you is by A/B testing your landing page. Ask questions such as – do you want more leads or high-quality leads? If it’s the latter, more fields may work its magic because only an engaged visitor will eventually fill the form.
More 2017 Stats
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
66% of Marketers use Video in their Lead Nurturing Campaigns
68% of Small Businesses Don’t have a Documented CRO Strategy
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
More Conversion Optimization Stats
Emails with a Single Call-to-Action Increased Clicks 371%
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
44% of Companies use A/B or Split Testing Software
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
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