How Many Form Fields Do You Have?
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
As a responsible marketer, you must know that the length of the form isn’t the only factor that determines conversions. It has much to do with the type of information being requested (telephone number, office address, age etc.), website credibility as well as the offer they will redeem on form submission. The only way to know if a long form will work for you is by A/B testing your landing page. Ask questions such as – do you want more leads or high-quality leads? If it’s the latter, more fields may work its magic because only an engaged visitor will eventually fill the form.
More 2017 Stats
Writing your subject line entirely in upper case significantly reduces response rates by 30%
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
68% of Small Businesses Don’t have a Documented CRO Strategy
There Will Be More Than 3.7 Billion Email Users by the End of 2017
More Conversion Optimization Stats
The Average Conversion Rate of a Facebook Ad is 9.21%
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Add a Beard to Your Models to Increase in Cart Adds by 49%
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
The Average Number of Form Fields on Landing Page Conversion Forms is 11
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