Conversion Optimization

How does retargeting impact visitor conversion rates?

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

If you run an online business, you know that driving traffic to your website is only half the battle. The real challenge lies in converting those visitors into paying customers. Fortunately, retargeting can help you significantly increase your ...

What are the common reasons why sales reps fail to meet their quotas?

Only 60% of sales reps meet quota

As a salesperson, meeting and exceeding your quota is one of the most important metrics to measure success. However, studies have shown that only 60% of sales reps meet their quota. This can be a frustrating reality for many sales teams, but ...

What proportion of deals are lost to "no decision" rather than competitors?

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

Sales teams are under a lot of pressure to close deals and increase their conversion rates. To do this, teams have to come up with strategies that will convince customers to invest in their products and services rather than in competitors’.


Do you use Influencers?

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

92% of consumers worldwide say that they trust recommendations from individuals over brands. So, your chance of getting the word out is by ...

Do you use Influencer Marketing?

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Influencer marketing is definitely crushing affiliate marketing, paid search and display ads and has become one of the fastest-growing online customer acquisition methods. Perhaps the reason is that

How Can You Increase Conversion Rates?

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

The surprising 121% conversion is a result of Hubspot adding an anchor text CTA (see screenshot below) in 80 of their high-traffic blogs. However, don’t assume that’s the only thing that got them to this figure. Apparently, credit goes to a ...

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