Do you use Influencers?

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

92% of consumers worldwide say that they trust recommendations from individuals over brands. So, your chance of getting the word out is by roping in real, niche influencers who have a stronghold over their followers. With honest, unbiased reviews these microinfluencers can really boost your conversions.

Many marketers today are interested in influencer marketing. Yet, there isn’t a strong view of how to measure influence or understand how experts and other types of consumers influence others. The growing importance of influencer marketing has led marketers to openly question exactly how impactful word of mouth is when coming from different types of consumers. Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania and author of the bestselling book Contagious: Why Things Catch On, and Keller Fay Group, the leading authority on word of mouth marketing research, partnered to examine how micro-influencers are driving buying behavior by measuring the volume and impact of their recommendations on consumers

More 2018 Stats

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Americans Spend 36% of their Shopping Budget Online

40% say getting response from prospects harder now than 3 years ago.

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

73% of Companies are Investing in Design to Differentiate Their Brands

More Conversion Optimization Stats

But Removing the Navigation Menu can Increase Conversions by 100%

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

A Typical Website Conversion Rate is about 2.35% on Average

Using Video on Landing Pages can Increase Conversion by 80%

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

The Average Number of Form Fields on Landing Page Conversion Forms is 11

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

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