Do you use Influencers?

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

92% of consumers worldwide say that they trust recommendations from individuals over brands. So, your chance of getting the word out is by roping in real, niche influencers who have a stronghold over their followers. With honest, unbiased reviews these microinfluencers can really boost your conversions.

Many marketers today are interested in influencer marketing. Yet, there isn’t a strong view of how to measure influence or understand how experts and other types of consumers influence others. The growing importance of influencer marketing has led marketers to openly question exactly how impactful word of mouth is when coming from different types of consumers. Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania and author of the bestselling book Contagious: Why Things Catch On, and Keller Fay Group, the leading authority on word of mouth marketing research, partnered to examine how micro-influencers are driving buying behavior by measuring the volume and impact of their recommendations on consumers

More 2018 Stats

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

70% of sales professionals are most active on LinkedIn compared to other social media

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

More Conversion Optimization Stats

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

A Typical Website Conversion Rate is about 2.35% on Average

But Removing the Navigation Menu can Increase Conversions by 100%

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

The Average Conversion Rate of a Facebook Ad is 9.21%

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