Do you use Influencers?
Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers
92% of consumers worldwide say that they trust recommendations from individuals over brands. So, your chance of getting the word out is by roping in real, niche influencers who have a stronghold over their followers. With honest, unbiased reviews these microinfluencers can really boost your conversions.
Many marketers today are interested in influencer marketing. Yet, there isn’t a strong view of how to measure influence or understand how experts and other types of consumers influence others. The growing importance of influencer marketing has led marketers to openly question exactly how impactful word of mouth is when coming from different types of consumers. Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania and author of the bestselling book Contagious: Why Things Catch On, and Keller Fay Group, the leading authority on word of mouth marketing research, partnered to examine how micro-influencers are driving buying behavior by measuring the volume and impact of their recommendations on consumers
More 2018 Stats
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
Emails with a Single Call-to-Action Increased Sales 1617%
39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load
40% say getting response from prospects harder now than 3 years ago.
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Americans Spend 36% of their Shopping Budget Online
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
More Conversion Optimization Stats
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
A Typical Website Conversion Rate is about 2.35% on Average
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
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