Do you use Influencers?

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

92% of consumers worldwide say that they trust recommendations from individuals over brands. So, your chance of getting the word out is by roping in real, niche influencers who have a stronghold over their followers. With honest, unbiased reviews these microinfluencers can really boost your conversions.

Many marketers today are interested in influencer marketing. Yet, there isn’t a strong view of how to measure influence or understand how experts and other types of consumers influence others. The growing importance of influencer marketing has led marketers to openly question exactly how impactful word of mouth is when coming from different types of consumers. Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania and author of the bestselling book Contagious: Why Things Catch On, and Keller Fay Group, the leading authority on word of mouth marketing research, partnered to examine how micro-influencers are driving buying behavior by measuring the volume and impact of their recommendations on consumers

More 2018 Stats

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Emails with a Single Call-to-Action Increased Sales 1617%

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

40% say getting response from prospects harder now than 3 years ago.

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Americans Spend 36% of their Shopping Budget Online

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

More Conversion Optimization Stats

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

A Typical Website Conversion Rate is about 2.35% on Average

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

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