Do you use Influencers?
Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers
92% of consumers worldwide say that they trust recommendations from individuals over brands. So, your chance of getting the word out is by roping in real, niche influencers who have a stronghold over their followers. With honest, unbiased reviews these microinfluencers can really boost your conversions.
Many marketers today are interested in influencer marketing. Yet, there isn’t a strong view of how to measure influence or understand how experts and other types of consumers influence others. The growing importance of influencer marketing has led marketers to openly question exactly how impactful word of mouth is when coming from different types of consumers. Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania and author of the bestselling book Contagious: Why Things Catch On, and Keller Fay Group, the leading authority on word of mouth marketing research, partnered to examine how micro-influencers are driving buying behavior by measuring the volume and impact of their recommendations on consumers
More 2018 Stats
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
37% of Shoppers Use Social Media to Influence Their Purchases
More Conversion Optimization Stats
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Add a Beard to Your Models to Increase in Cart Adds by 49%
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Only 60% of sales reps meet quota
But Removing the Navigation Menu can Increase Conversions by 100%
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