Do you use Influencers?
Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers
92% of consumers worldwide say that they trust recommendations from individuals over brands. So, your chance of getting the word out is by roping in real, niche influencers who have a stronghold over their followers. With honest, unbiased reviews these microinfluencers can really boost your conversions.
Many marketers today are interested in influencer marketing. Yet, there isn’t a strong view of how to measure influence or understand how experts and other types of consumers influence others. The growing importance of influencer marketing has led marketers to openly question exactly how impactful word of mouth is when coming from different types of consumers. Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania and author of the bestselling book Contagious: Why Things Catch On, and Keller Fay Group, the leading authority on word of mouth marketing research, partnered to examine how micro-influencers are driving buying behavior by measuring the volume and impact of their recommendations on consumers
More 2018 Stats
Emails with a Single Call-to-Action Increased Clicks 371%
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
48 hours after a virtual sales call, buyers only retain 10% of what you talked about.
70% of sales professionals are most active on LinkedIn compared to other social media
More Conversion Optimization Stats
68% of Small Businesses Don’t have a Documented CRO Strategy
The Average Conversion Rate of a Facebook Ad is 9.21%
44% of Companies use A/B or Split Testing Software
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
The Average Number of Form Fields on Landing Page Conversion Forms is 11
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
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