Do you use Influencers?

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

92% of consumers worldwide say that they trust recommendations from individuals over brands. So, your chance of getting the word out is by roping in real, niche influencers who have a stronghold over their followers. With honest, unbiased reviews these microinfluencers can really boost your conversions.

Many marketers today are interested in influencer marketing. Yet, there isn’t a strong view of how to measure influence or understand how experts and other types of consumers influence others. The growing importance of influencer marketing has led marketers to openly question exactly how impactful word of mouth is when coming from different types of consumers. Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania and author of the bestselling book Contagious: Why Things Catch On, and Keller Fay Group, the leading authority on word of mouth marketing research, partnered to examine how micro-influencers are driving buying behavior by measuring the volume and impact of their recommendations on consumers

More 2018 Stats

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

70% of sales professionals are most active on LinkedIn compared to other social media

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

96% of Americans Have Made an Online Purchase in their Life

More Conversion Optimization Stats

68% of Small Businesses Don’t have a Documented CRO Strategy

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

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