Do you use Influencers?

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

92% of consumers worldwide say that they trust recommendations from individuals over brands. So, your chance of getting the word out is by roping in real, niche influencers who have a stronghold over their followers. With honest, unbiased reviews these microinfluencers can really boost your conversions.

Many marketers today are interested in influencer marketing. Yet, there isn’t a strong view of how to measure influence or understand how experts and other types of consumers influence others. The growing importance of influencer marketing has led marketers to openly question exactly how impactful word of mouth is when coming from different types of consumers. Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania and author of the bestselling book Contagious: Why Things Catch On, and Keller Fay Group, the leading authority on word of mouth marketing research, partnered to examine how micro-influencers are driving buying behavior by measuring the volume and impact of their recommendations on consumers

More 2018 Stats

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Emails with a Single Call-to-Action Increased Clicks 371%

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

96% of Americans Have Made an Online Purchase in their Life

37% of Shoppers Use Social Media to Influence Their Purchases

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

More Conversion Optimization Stats

68% of Small Businesses Don’t have a Documented CRO Strategy

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Emails with a Single Call-to-Action Increased Clicks 371%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

44% of Companies use A/B or Split Testing Software

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

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