Do you use Influencers?
Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers
92% of consumers worldwide say that they trust recommendations from individuals over brands. So, your chance of getting the word out is by roping in real, niche influencers who have a stronghold over their followers. With honest, unbiased reviews these microinfluencers can really boost your conversions.
Many marketers today are interested in influencer marketing. Yet, there isn’t a strong view of how to measure influence or understand how experts and other types of consumers influence others. The growing importance of influencer marketing has led marketers to openly question exactly how impactful word of mouth is when coming from different types of consumers. Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania and author of the bestselling book Contagious: Why Things Catch On, and Keller Fay Group, the leading authority on word of mouth marketing research, partnered to examine how micro-influencers are driving buying behavior by measuring the volume and impact of their recommendations on consumers
More 2018 Stats
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
88% of Online Shoppers Will Use Webrooming to Find the Best Price
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
More Conversion Optimization Stats
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
Add a Beard to Your Models to Increase in Cart Adds by 49%
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
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