What is Segmentation?
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.
More 2018 Stats
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Add a Beard to Your Models to Increase in Cart Adds by 49%
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
Americans Spend 36% of their Shopping Budget Online
40% say getting response from prospects harder now than 3 years ago.
More Conversion Optimization Stats
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
44% of Companies use A/B or Split Testing Software
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
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