What is Segmentation?
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.
More 2018 Stats
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
48 hours after a virtual sales call, buyers only retain 10% of what you talked about.
70% of sales professionals are most active on LinkedIn compared to other social media
73% of Companies are Investing in Design to Differentiate Their Brands
Emails with a Single Call-to-Action Increased Clicks 371%
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
More Conversion Optimization Stats
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
The Average Number of Form Fields on Landing Page Conversion Forms is 11
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
Only 60% of sales reps meet quota
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
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