What is Segmentation?

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Source
Econsultancy

Topic
Conversion Optimization

Year
2018

The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.

More 2018 Stats

48% of all Ecommerce Transactions Are From Repeat Customers

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

96% of Americans Have Made an Online Purchase in their Life

58% of the Top 1000 US Online Retailers Send Welcome Emails

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

88% of Online Shoppers Will Use Webrooming to Find the Best Price

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

More Conversion Optimization Stats

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

The Average Conversion Rate of a Facebook Ad is 9.21%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

68% of Small Businesses Don’t have a Documented CRO Strategy

Emails with a Single Call-to-Action Increased Sales 1617%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Add a Beard to Your Models to Increase in Cart Adds by 49%

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

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