What is Segmentation?
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.
More 2018 Stats
79% of Customers Order Online Via a Mobile Device
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
70% of sales professionals are most active on LinkedIn compared to other social media
72% of Shoppers Return 10% or Less of Purchases
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website
More Conversion Optimization Stats
The Average Conversion Rate of a Facebook Ad is 9.21%
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Add a Beard to Your Models to Increase in Cart Adds by 49%
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Only 60% of sales reps meet quota
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
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