What is Segmentation?

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.

More 2018 Stats

79% of Customers Order Online Via a Mobile Device

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

70% of sales professionals are most active on LinkedIn compared to other social media

72% of Shoppers Return 10% or Less of Purchases

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

Emails with a Single Call-to-Action Increased Sales 1617%

More Conversion Optimization Stats

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

The Average Conversion Rate of a Facebook Ad is 9.21%

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Add a Beard to Your Models to Increase in Cart Adds by 49%

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Only 60% of sales reps meet quota

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

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