What is Segmentation?
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.
More 2018 Stats
48% of all Ecommerce Transactions Are From Repeat Customers
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
96% of Americans Have Made an Online Purchase in their Life
58% of the Top 1000 US Online Retailers Send Welcome Emails
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
88% of Online Shoppers Will Use Webrooming to Find the Best Price
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
More Conversion Optimization Stats
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
The Average Conversion Rate of a Facebook Ad is 9.21%
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
68% of Small Businesses Don’t have a Documented CRO Strategy
Emails with a Single Call-to-Action Increased Sales 1617%
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
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