What is Segmentation?

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.

More 2018 Stats

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Emails with a Single Call-to-Action Increased Clicks 371%

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Emails with a Single Call-to-Action Increased Sales 1617%

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

79% of Customers Order Online Via a Mobile Device

Add a Beard to Your Models to Increase in Cart Adds by 49%

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

More Conversion Optimization Stats

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

68% of Small Businesses Don’t have a Documented CRO Strategy

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Emails with a Single Call-to-Action Increased Clicks 371%

A Typical Website Conversion Rate is about 2.35% on Average

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Emails with a Single Call-to-Action Increased Sales 1617%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

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