What is Segmentation?

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

The reason segmentation works is because you can then target your prospects based on the buyer’s persona they fit in. It starts with sending them content or offers that will engage them the most and bring them one step closer to converting.

More 2018 Stats

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Add a Beard to Your Models to Increase in Cart Adds by 49%

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Americans Spend 36% of their Shopping Budget Online

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

40% say getting response from prospects harder now than 3 years ago.

More Conversion Optimization Stats

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

44% of Companies use A/B or Split Testing Software

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Only 60% of sales reps meet quota

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