Are You a Millenial That Shops Online?

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Verto Analytics


According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.

More 2018 Stats

48% of all Ecommerce Transactions Are From Repeat Customers

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Emails with a Single Call-to-Action Increased Clicks 371%

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Emails with a Single Call-to-Action Increased Sales 1617%

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

73% of Companies are Investing in Design to Differentiate Their Brands

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

More Stats

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