Are You a Millenial That Shops Online?

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Source
Verto Analytics

Year
2018

According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.

More 2018 Stats

72% of Shoppers Return 10% or Less of Purchases

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40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

79% of Customers Order Online Via a Mobile Device

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

More Stats

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