Are You a Millenial That Shops Online?
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.
More 2018 Stats
50% of Total eCommerce Revenue Comes from Mobile
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Emails with a Single Call-to-Action Increased Clicks 371%
48% of all Ecommerce Transactions Are From Repeat Customers
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
More eCommerce Market Stats
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
34% of online shoppers are Gen Xers and are between 35 and 54 years old
79% of Customers Order Online Via a Mobile Device
37% of Shoppers Use Social Media to Influence Their Purchases
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