Are You a Millenial That Shops Online?

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.

More 2018 Stats

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Americans Spend 36% of their Shopping Budget Online

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

37% of Shoppers Use Social Media to Influence Their Purchases

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

More eCommerce Market Stats

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

37% of Shoppers Use Social Media to Influence Their Purchases

79% of Customers Order Online Via a Mobile Device

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

34% of online shoppers are Gen Xers and are between 35 and 54 years old

48% of all Ecommerce Transactions Are From Repeat Customers

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

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