Are You a Millenial That Shops Online?
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.
More 2018 Stats
88% of Online Shoppers Will Use Webrooming to Find the Best Price
Americans Spend 36% of their Shopping Budget Online
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
37% of Shoppers Use Social Media to Influence Their Purchases
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
More eCommerce Market Stats
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
37% of Shoppers Use Social Media to Influence Their Purchases
79% of Customers Order Online Via a Mobile Device
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
34% of online shoppers are Gen Xers and are between 35 and 54 years old
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