Is Lack of Quality Data a Major Challenge?
42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation
Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).
More 2018 Stats
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
72% of Shoppers Return 10% or Less of Purchases
79% of Customers Order Online Via a Mobile Device
73% of Companies are Investing in Design to Differentiate Their Brands
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
48% of all Ecommerce Transactions Are From Repeat Customers
40% say getting response from prospects harder now than 3 years ago.
More Lead Generation Stats
80% of new leads never translate into sales
66% of Marketers use Video in their Lead Nurturing Campaigns
67% of customers prefer self-service over speaking to a company representative
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
8% of salespeople say that their sales teams generate high-quality leads
Outsourcing lead generation generates 43% better results than in-house lead generation
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