Is Lack of Quality Data a Major Challenge?

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Source
Brighttalk

Topic
Lead Generation

Year
2018

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

Emails with a Single Call-to-Action Increased Sales 1617%

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

73% of Companies are Investing in Design to Differentiate Their Brands

Responsive Design Integrates Social Media

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

40% say getting response from prospects harder now than 3 years ago.

37% of Shoppers Use Social Media to Influence Their Purchases

More Lead Generation Stats

80% of new leads never translate into sales

8% of salespeople say that their sales teams generate high-quality leads

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Outsourcing lead generation generates 43% better results than in-house lead generation

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

67% of customers prefer self-service over speaking to a company representative

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

66% of Marketers use Video in their Lead Nurturing Campaigns

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

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