Is Lack of Quality Data a Major Challenge?

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation


Lead Generation


Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

Americans Spend 36% of their Shopping Budget Online

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

70% of sales professionals are most active on LinkedIn compared to other social media

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

More Lead Generation Stats

Outsourcing lead generation generates 43% better results than in-house lead generation

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

8% of salespeople say that their sales teams generate high-quality leads

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

67% of customers prefer self-service over speaking to a company representative

66% of Marketers use Video in their Lead Nurturing Campaigns

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

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