Is Lack of Quality Data a Major Challenge?

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Source
Brighttalk

Topic
Lead Generation

Year
2018

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

Americans Spend 36% of their Shopping Budget Online

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

70% of sales professionals are most active on LinkedIn compared to other social media

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

More Lead Generation Stats

Outsourcing lead generation generates 43% better results than in-house lead generation

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

8% of salespeople say that their sales teams generate high-quality leads

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

67% of customers prefer self-service over speaking to a company representative

66% of Marketers use Video in their Lead Nurturing Campaigns

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

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