Is Lack of Quality Data a Major Challenge?

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Source
Brighttalk

Topic
Demand Generation

Year
2018

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Add a Beard to Your Models to Increase in Cart Adds by 49%

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

More Demand Generation Stats

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

66% of Marketers use Video in their Lead Nurturing Campaigns

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