Do You Shop At The Same Places?

48% of all Ecommerce Transactions Are From Repeat Customers

New customers are important to business, but repeat customers are also very valuable seeing as how they make up almost 50% of all ecommerce sales. New shoppers have higher bounce rates as they are 50% more likely to leave the site after viewing just one page.

New customers are certainly important to retailers, but returning customers should mean more.

A new report from Monetate reveals that the value of returning customers is greater across numerous product categories, and that value continues to grow every year.

Returning visitor transactions comprised 48% of all U.S. e-commerce sessions in the fourth quarter of 2015 and spent $2.7 billion, almost double what new shoppers spent in that time period.

New online shoppers are only half as likely as returning customers to place an item in their card at just a 7.6% rate, compared to 14.8% to existing shoppers (up from 13.6% in the same period one year earlier).

New visitors also have higher bounce rates, the act of leaving after visiting just one page (typically the homepage). Those shoppers leave 34.8% of the time compared to 24.4% for returning shoppers, though that number is up from 23.1% in the year-ago period.

Returning visitors also have a higher conversion rate at 4.5%, up slightly from 4.4% in Q4 2014. New visitors convert just 2.4% of the time, down from 2.5% in the year-ago quarter.

So returning customers are clearly important, but longevity is also crucial. The top quartile of worldwide e-commerce companies receive most of their revenue from repeat customers at the two-year mark, notes RJ Metrics. At three years, repeat customers represent more than 60% of revenues for those companies.

Online retailers, therefore, need to know who their customers are in order to hold onto them and reach those two-year and three-year milestones. And there are numerous ways to do that.

More 2018 Stats

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

96% of Americans Have Made an Online Purchase in their Life

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Emails with a Single Call-to-Action Increased Sales 1617%

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

More Stats

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo