Will You Shop at a Store That Doesnt Have a Social Presence?

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Source
Big Commerce

Year
2018

As you can tell from some of these other ecommerce statistics, social media has a major influence on consumers and ecommerce sales. Establishing a social media presence for your business would be a great way to increase ecommerce sales over time.

Most online businesses today understand the importance of having a social presence, but how significant is it really? According to our data, stores that have at least one social account (Facebook and/or Twitter) have 32% more sales on average than stores that don’t use Facebook and/or Twitter.

There have been a number of reports on the % of sales from social, but the majority of them rank social traffic very low in regards to amount of traffic and conversion rate.

Our data suggests that implementing social media in your online marketing plan can have a much larger effect on your success than simply being a new source of traffic and sales to your site. Taking the decision to use social media in your marketing will often lead you to engage more with existing social media communities around your platform, communicate for the first time with your customers, help you learn more about online marketing tricks and tactics, and many other benefits which will add to your success.

More 2018 Stats

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Emails with a Single Call-to-Action Increased Sales 1617%

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

48% of all Ecommerce Transactions Are From Repeat Customers

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Mobile Shopping Hit $2 Billion on Cyber Monday

70% of sales professionals are most active on LinkedIn compared to other social media

More Stats

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