Will You Shop at a Store That Doesnt Have a Social Presence?

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Source
Big Commerce

Topic
eCommerce Market

Year
2018

As you can tell from some of these other ecommerce statistics, social media has a major influence on consumers and ecommerce sales. Establishing a social media presence for your business would be a great way to increase ecommerce sales over time.

Most online businesses today understand the importance of having a social presence, but how significant is it really? According to our data, stores that have at least one social account (Facebook and/or Twitter) have 32% more sales on average than stores that don’t use Facebook and/or Twitter.

There have been a number of reports on the % of sales from social, but the majority of them rank social traffic very low in regards to amount of traffic and conversion rate.

Our data suggests that implementing social media in your online marketing plan can have a much larger effect on your success than simply being a new source of traffic and sales to your site. Taking the decision to use social media in your marketing will often lead you to engage more with existing social media communities around your platform, communicate for the first time with your customers, help you learn more about online marketing tricks and tactics, and many other benefits which will add to your success.

More 2018 Stats

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Responsive Design Integrates Social Media

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

More eCommerce Market Stats

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

48% of all Ecommerce Transactions Are From Repeat Customers

34% of online shoppers are Gen Xers and are between 35 and 54 years old

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

37% of Shoppers Use Social Media to Influence Their Purchases

79% of Customers Order Online Via a Mobile Device

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