Will You Shop at a Store That Doesnt Have a Social Presence?

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Source
Big Commerce

Year
2018

As you can tell from some of these other ecommerce statistics, social media has a major influence on consumers and ecommerce sales. Establishing a social media presence for your business would be a great way to increase ecommerce sales over time.

Most online businesses today understand the importance of having a social presence, but how significant is it really? According to our data, stores that have at least one social account (Facebook and/or Twitter) have 32% more sales on average than stores that don’t use Facebook and/or Twitter.

There have been a number of reports on the % of sales from social, but the majority of them rank social traffic very low in regards to amount of traffic and conversion rate.

Our data suggests that implementing social media in your online marketing plan can have a much larger effect on your success than simply being a new source of traffic and sales to your site. Taking the decision to use social media in your marketing will often lead you to engage more with existing social media communities around your platform, communicate for the first time with your customers, help you learn more about online marketing tricks and tactics, and many other benefits which will add to your success.

More 2018 Stats

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

88% of Online Shoppers Will Use Webrooming to Find the Best Price

58% of the Top 1000 US Online Retailers Send Welcome Emails

Mobile Shopping Hit $2 Billion on Cyber Monday

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

More Stats

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