Do You Care What a Website Looks Like?

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Source
Blue Corona

Year
2018

Looks are important to users. Think about when you tour a new house or apartment? If it’s a dump and looks like it’s a couple decades behind the times, most people will move on to their next option. It’s not that this is the only thing that matters to users, but it’s what makes them feel comfortable and establishes some trust. Don’t think that you have to have all the bells and whistles you see on these big tech sites to make a connection with your user, but keep in mind that it is important that you consistently update your website to keep it in the best possible condition.

More 2018 Stats

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

More Stats

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