Have You Used Webrooming?
88% of Online Shoppers Will Use Webrooming to Find the Best Price
Source
Retail Perceptions
Year
2018
We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.
Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.
More 2018 Stats
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
Emails with a Single Call-to-Action Increased Sales 1617%
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
37% of Shoppers Use Social Media to Influence Their Purchases
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
More Stats
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