Have You Used Webrooming?

88% of Online Shoppers Will Use Webrooming to Find the Best Price

We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.

Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.

More 2018 Stats

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Add a Beard to Your Models to Increase in Cart Adds by 49%

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

73% of Companies are Investing in Design to Differentiate Their Brands

Responsive Design Integrates Social Media

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

More eCommerce Strategy Stats

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

Americans Spend 36% of their Shopping Budget Online

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

33% of B2C Ecommerce Website are also Conducting B2B Transactions

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

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