Have You Used Webrooming?

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Source
Retail Perceptions

Year
2018

We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.

Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.

More 2018 Stats

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Emails with a Single Call-to-Action Increased Sales 1617%

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

37% of Shoppers Use Social Media to Influence Their Purchases

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

More Stats

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