Have You Used Webrooming?
88% of Online Shoppers Will Use Webrooming to Find the Best Price
Source
Retail Perceptions
Year
2018
We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.
Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.
More 2018 Stats
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
Responsive Design Integrates Social Media
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
73% of Companies are Investing in Design to Differentiate Their Brands
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
More Stats
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