Have You Used Webrooming?

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Source
Retail Perceptions

Year
2018

We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.

Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.

More 2018 Stats

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Responsive Design Integrates Social Media

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

More Stats

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