Have You Used Webrooming?
88% of Online Shoppers Will Use Webrooming to Find the Best Price
Source
Retail Perceptions
Year
2018
We fielded a study to uncover shopping behaviors of US consumers who shop both online and in-store to see if there really is a clear road to the register. Our study found that while showrooming–or researching in-store before buying online is still popular, webrooming–or researching online before buying in-store–is gaining in popularity.
Consumers are everywhere and that’s exactly what they expect of their retailers. Based on original research by Interactions, this report gives retailers insight into the modern consumer purchasing cycle, as well as the moments during the decision-making process, in which retailers can have an effect on whether shoppers purchase through a virtual world or the real one.
More 2018 Stats
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
Emails with a Single Call-to-Action Increased Clicks 371%
73% of Companies are Investing in Design to Differentiate Their Brands
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load
40% say getting response from prospects harder now than 3 years ago.
More Stats
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