How Important is Product Selection?

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Source
UPS

Year
2018

Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.

More 2018 Stats

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

58% of the Top 1000 US Online Retailers Send Welcome Emails

48% of all Ecommerce Transactions Are From Repeat Customers

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Emails with a Single Call-to-Action Increased Sales 1617%

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

More Stats

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