How Important is Product Selection?
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.
More 2018 Stats
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
More eCommerce Strategy Stats
The Average Order Value of B2C Online Order is $52
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
69 Percent of Shopping Carts are Abandoned
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
81% of Shoppers Research their Product Online before Purchasing
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
81% of Consumers Trust the Advice of Family and Friends Over Businesses
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