How Important is Product Selection?

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Source
UPS

Year
2018

Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.

More 2018 Stats

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

73% of Companies are Investing in Design to Differentiate Their Brands

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

More Stats

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