How Important is Product Selection?

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Source
UPS

Topic
eCommerce Strategy

Year
2018

Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.

More 2018 Stats

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Responsive Design Integrates Social Media

More eCommerce Strategy Stats

The Average Order Value of B2C Online Order is $52

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

69 Percent of Shopping Carts are Abandoned

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

81% of Shoppers Research their Product Online before Purchasing

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo