How Important is Product Selection?
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.
More 2018 Stats
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
58% of the Top 1000 US Online Retailers Send Welcome Emails
48% of all Ecommerce Transactions Are From Repeat Customers
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
Emails with a Single Call-to-Action Increased Sales 1617%
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
More Stats
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