How Important is Product Selection?

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process



Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.

More 2018 Stats

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

37% of Shoppers Use Social Media to Influence Their Purchases

58% of the Top 1000 US Online Retailers Send Welcome Emails

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

Americans Spend 36% of their Shopping Budget Online

79% of Customers Order Online Via a Mobile Device

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

More Stats

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