How Important is Product Selection?

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Source
UPS

Year
2018

Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.

More 2018 Stats

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

70% of sales professionals are most active on LinkedIn compared to other social media

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

More Stats

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