How Important is Product Selection?
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.
More 2018 Stats
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
Add a Beard to Your Models to Increase in Cart Adds by 49%
34% of online shoppers are Gen Xers and are between 35 and 54 years old
More eCommerce Strategy Stats
Mobile Traffic Represents 53% of all Ecommerce Traffic
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
Americans Spend 36% of their Shopping Budget Online
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
38% of People will Leave a Website if they find the Layout Unattractive
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