How Important is Product Selection?

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process


eCommerce Strategy


Consumer infatuation with everything new invites innovation and provides a natural audience for testing digital possibilities. How to react to and optimize new technologies, new markets and new business models should be in every retailer’s crosshairs. Exciting technologies like smartwatches, connected TVs, wearables and smartphones open all kinds of possibilities for delivering ultimate convenience. New markets and surprising data on how shoppers find new products can help retailers understand and reach new audiences. New models of selling—think showrooms and curated/subscription services—challenge retailers to keep pushing the envelope.

More 2018 Stats

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Add a Beard to Your Models to Increase in Cart Adds by 49%

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Mobile Shopping Hit $2 Billion on Cyber Monday

96% of Americans Have Made an Online Purchase in their Life

More eCommerce Strategy Stats

Mobile Traffic Represents 53% of all Ecommerce Traffic

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

Americans Spend 36% of their Shopping Budget Online

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

38% of People will Leave a Website if they find the Layout Unattractive

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