How Can You Increase Conversion Rates?
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
The surprising 121% conversion is a result of Hubspot adding an anchor text CTA (see screenshot below) in 80 of their high-traffic blogs. However, don’t assume that’s the only thing that got them to this figure. Apparently, credit goes to a combination of factors like organic searches and email marketing efforts. But, one thing is sure: adding anchor text CTAs does work. Want to give it a shot?
Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.
But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.
More 2018 Stats
Emails with a Single Call-to-Action Increased Clicks 371%
79% of Customers Order Online Via a Mobile Device
37% of Shoppers Use Social Media to Influence Their Purchases
48 hours after a virtual sales call, buyers only retain 10% of what you talked about.
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
More Conversion Optimization Stats
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
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