How Can You Increase Conversion Rates?
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
The surprising 121% conversion is a result of Hubspot adding an anchor text CTA (see screenshot below) in 80 of their high-traffic blogs. However, don’t assume that’s the only thing that got them to this figure. Apparently, credit goes to a combination of factors like organic searches and email marketing efforts. But, one thing is sure: adding anchor text CTAs does work. Want to give it a shot?
Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.
But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.
More 2018 Stats
58% of the Top 1000 US Online Retailers Send Welcome Emails
72% of Shoppers Return 10% or Less of Purchases
Mobile Shopping Hit $2 Billion on Cyber Monday
48 hours after a virtual sales call, buyers only retain 10% of what you talked about.
73% of Companies are Investing in Design to Differentiate Their Brands
More Conversion Optimization Stats
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Using Video on Landing Pages can Increase Conversion by 80%
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Add a Beard to Your Models to Increase in Cart Adds by 49%
Only 60% of sales reps meet quota
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
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