How Can You Increase Conversion Rates?

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

The surprising 121% conversion is a result of Hubspot adding an anchor text CTA (see screenshot below) in 80 of their high-traffic blogs. However, don’t assume that’s the only thing that got them to this figure. Apparently, credit goes to a combination of factors like organic searches and email marketing efforts. But, one thing is sure: adding anchor text CTAs does work. Want to give it a shot?

Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.

But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.


More 2018 Stats

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Responsive Design Integrates Social Media

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

50% of Total eCommerce Revenue Comes from Mobile

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

More Conversion Optimization Stats

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

The Average Conversion Rate of a Facebook Ad is 9.21%

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

A Typical Website Conversion Rate is about 2.35% on Average

68% of Small Businesses Don’t have a Documented CRO Strategy

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

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