How Can You Increase Conversion Rates?
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
The surprising 121% conversion is a result of Hubspot adding an anchor text CTA (see screenshot below) in 80 of their high-traffic blogs. However, don’t assume that’s the only thing that got them to this figure. Apparently, credit goes to a combination of factors like organic searches and email marketing efforts. But, one thing is sure: adding anchor text CTAs does work. Want to give it a shot?
Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.
But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.
More 2018 Stats
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
48% of all Ecommerce Transactions Are From Repeat Customers
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
88% of Online Shoppers Will Use Webrooming to Find the Best Price
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
34% of online shoppers are Gen Xers and are between 35 and 54 years old
More Conversion Optimization Stats
The Average Conversion Rate of a Facebook Ad is 9.21%
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Add a Beard to Your Models to Increase in Cart Adds by 49%
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
44% of Companies use A/B or Split Testing Software
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
68% of Small Businesses Don’t have a Documented CRO Strategy
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