How Can You Increase Conversion Rates?
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
The surprising 121% conversion is a result of Hubspot adding an anchor text CTA (see screenshot below) in 80 of their high-traffic blogs. However, don’t assume that’s the only thing that got them to this figure. Apparently, credit goes to a combination of factors like organic searches and email marketing efforts. But, one thing is sure: adding anchor text CTAs does work. Want to give it a shot?
Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.
But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.
More 2018 Stats
96% of Americans Have Made an Online Purchase in their Life
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
88% of Online Shoppers Will Use Webrooming to Find the Best Price
50% of Total eCommerce Revenue Comes from Mobile
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
More Conversion Optimization Stats
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
The Average Number of Form Fields on Landing Page Conversion Forms is 11
A Typical Website Conversion Rate is about 2.35% on Average
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
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