How Can You Increase Conversion Rates?

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

The surprising 121% conversion is a result of Hubspot adding an anchor text CTA (see screenshot below) in 80 of their high-traffic blogs. However, don’t assume that’s the only thing that got them to this figure. Apparently, credit goes to a combination of factors like organic searches and email marketing efforts. But, one thing is sure: adding anchor text CTAs does work. Want to give it a shot?

Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.

But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.


More 2018 Stats

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

48% of all Ecommerce Transactions Are From Repeat Customers

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

88% of Online Shoppers Will Use Webrooming to Find the Best Price

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

More Conversion Optimization Stats

The Average Conversion Rate of a Facebook Ad is 9.21%

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Add a Beard to Your Models to Increase in Cart Adds by 49%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

44% of Companies use A/B or Split Testing Software

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

68% of Small Businesses Don’t have a Documented CRO Strategy

A Typical Website Conversion Rate is about 2.35% on Average

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo