How Can You Increase Conversion Rates?

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

The surprising 121% conversion is a result of Hubspot adding an anchor text CTA (see screenshot below) in 80 of their high-traffic blogs. However, don’t assume that’s the only thing that got them to this figure. Apparently, credit goes to a combination of factors like organic searches and email marketing efforts. But, one thing is sure: adding anchor text CTAs does work. Want to give it a shot?

Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.

But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.

 

More 2018 Stats

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Mobile Shopping Hit $2 Billion on Cyber Monday

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Responsive Design Integrates Social Media

73% of Companies are Investing in Design to Differentiate Their Brands

Emails with a Single Call-to-Action Increased Sales 1617%

More Conversion Optimization Stats

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

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