How Long Are Your Videos?

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Talk about an enlightening presentation! Video content is something I just started to dabble with at WordStream in our Ask the Experts series produced by WordStream’s content marketer, Dan Shewan so hearing from the Founder and CEO of Wistia was pretty thrilling.

Savage revealed a laundry list of useful data on optimizing video performance. One of my favorite was the one above, which proves that the first 2% of your video is just as, if not more important than the 96% of the video that lies in the middle, known as the “body” according to Savage. If your story doesn’t start off in a captivating manner you’re just as likely to lose someone as you are to lose them during the real meat of the video.

So how do you make your nose grippingly captivating? (Your nose is that first 2% of the video by the way – I learned a lot of video lingo during this Savage’s talk). Get to the point! Savage has found that people drop of when introductions and brand offerings are flooding the start of the video. Viewers prefer jumping right into useful content rather than listening to Bob talk about his job role and hobbies. Find a creative way to pull your readers in to keep them engaged throughout the nose, body and tail of your video.

More 2018 Stats

Emails with a Single Call-to-Action Increased Clicks 371%

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

37% of Shoppers Use Social Media to Influence Their Purchases

Responsive Design Integrates Social Media

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

48% of all Ecommerce Transactions Are From Repeat Customers

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

50% of Total eCommerce Revenue Comes from Mobile

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

More Conversion Optimization Stats

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

68% of Small Businesses Don’t have a Documented CRO Strategy

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Only 60% of sales reps meet quota

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

But Removing the Navigation Menu can Increase Conversions by 100%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

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