How Long Are Your Videos?
Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)
Talk about an enlightening presentation! Video content is something I just started to dabble with at WordStream in our Ask the Experts series produced by WordStream’s content marketer, Dan Shewan so hearing from the Founder and CEO of Wistia was pretty thrilling.
Savage revealed a laundry list of useful data on optimizing video performance. One of my favorite was the one above, which proves that the first 2% of your video is just as, if not more important than the 96% of the video that lies in the middle, known as the “body” according to Savage. If your story doesn’t start off in a captivating manner you’re just as likely to lose someone as you are to lose them during the real meat of the video.
So how do you make your nose grippingly captivating? (Your nose is that first 2% of the video by the way – I learned a lot of video lingo during this Savage’s talk). Get to the point! Savage has found that people drop of when introductions and brand offerings are flooding the start of the video. Viewers prefer jumping right into useful content rather than listening to Bob talk about his job role and hobbies. Find a creative way to pull your readers in to keep them engaged throughout the nose, body and tail of your video.
More 2018 Stats
37% of Shoppers Use Social Media to Influence Their Purchases
You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave
54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
48% of all Ecommerce Transactions Are From Repeat Customers
According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer
Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
More Conversion Optimization Stats
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Emails with a Single Call-to-Action Increased Clicks 371%
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
A Typical Website Conversion Rate is about 2.35% on Average
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
But Removing the Navigation Menu can Increase Conversions by 100%
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