How Long Are Your Videos?

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Talk about an enlightening presentation! Video content is something I just started to dabble with at WordStream in our Ask the Experts series produced by WordStream’s content marketer, Dan Shewan so hearing from the Founder and CEO of Wistia was pretty thrilling.

Savage revealed a laundry list of useful data on optimizing video performance. One of my favorite was the one above, which proves that the first 2% of your video is just as, if not more important than the 96% of the video that lies in the middle, known as the “body” according to Savage. If your story doesn’t start off in a captivating manner you’re just as likely to lose someone as you are to lose them during the real meat of the video.

So how do you make your nose grippingly captivating? (Your nose is that first 2% of the video by the way – I learned a lot of video lingo during this Savage’s talk). Get to the point! Savage has found that people drop of when introductions and brand offerings are flooding the start of the video. Viewers prefer jumping right into useful content rather than listening to Bob talk about his job role and hobbies. Find a creative way to pull your readers in to keep them engaged throughout the nose, body and tail of your video.

More 2018 Stats

37% of Shoppers Use Social Media to Influence Their Purchases

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

79% of Customers Order Online Via a Mobile Device

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

48% of all Ecommerce Transactions Are From Repeat Customers

More Conversion Optimization Stats

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

The Average Conversion Rate of a Facebook Ad is 9.21%

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

But Removing the Navigation Menu can Increase Conversions by 100%

Emails with a Single Call-to-Action Increased Sales 1617%

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