How Long Are Your Videos?

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Talk about an enlightening presentation! Video content is something I just started to dabble with at WordStream in our Ask the Experts series produced by WordStream’s content marketer, Dan Shewan so hearing from the Founder and CEO of Wistia was pretty thrilling.

Savage revealed a laundry list of useful data on optimizing video performance. One of my favorite was the one above, which proves that the first 2% of your video is just as, if not more important than the 96% of the video that lies in the middle, known as the “body” according to Savage. If your story doesn’t start off in a captivating manner you’re just as likely to lose someone as you are to lose them during the real meat of the video.

So how do you make your nose grippingly captivating? (Your nose is that first 2% of the video by the way – I learned a lot of video lingo during this Savage’s talk). Get to the point! Savage has found that people drop of when introductions and brand offerings are flooding the start of the video. Viewers prefer jumping right into useful content rather than listening to Bob talk about his job role and hobbies. Find a creative way to pull your readers in to keep them engaged throughout the nose, body and tail of your video.

More 2018 Stats

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

70% of sales professionals are most active on LinkedIn compared to other social media

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

More Conversion Optimization Stats

The Average Conversion Rate of a Facebook Ad is 9.21%

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Add a Beard to Your Models to Increase in Cart Adds by 49%

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo