How Long Are Your Videos?
Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)
Talk about an enlightening presentation! Video content is something I just started to dabble with at WordStream in our Ask the Experts series produced by WordStream’s content marketer, Dan Shewan so hearing from the Founder and CEO of Wistia was pretty thrilling.
Savage revealed a laundry list of useful data on optimizing video performance. One of my favorite was the one above, which proves that the first 2% of your video is just as, if not more important than the 96% of the video that lies in the middle, known as the “body” according to Savage. If your story doesn’t start off in a captivating manner you’re just as likely to lose someone as you are to lose them during the real meat of the video.
So how do you make your nose grippingly captivating? (Your nose is that first 2% of the video by the way – I learned a lot of video lingo during this Savage’s talk). Get to the point! Savage has found that people drop of when introductions and brand offerings are flooding the start of the video. Viewers prefer jumping right into useful content rather than listening to Bob talk about his job role and hobbies. Find a creative way to pull your readers in to keep them engaged throughout the nose, body and tail of your video.
More 2018 Stats
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
70% of sales professionals are most active on LinkedIn compared to other social media
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
More Conversion Optimization Stats
The Average Conversion Rate of a Facebook Ad is 9.21%
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Add a Beard to Your Models to Increase in Cart Adds by 49%
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
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