How Long Are Your Videos?
Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)
Talk about an enlightening presentation! Video content is something I just started to dabble with at WordStream in our Ask the Experts series produced by WordStream’s content marketer, Dan Shewan so hearing from the Founder and CEO of Wistia was pretty thrilling.
Savage revealed a laundry list of useful data on optimizing video performance. One of my favorite was the one above, which proves that the first 2% of your video is just as, if not more important than the 96% of the video that lies in the middle, known as the “body” according to Savage. If your story doesn’t start off in a captivating manner you’re just as likely to lose someone as you are to lose them during the real meat of the video.
So how do you make your nose grippingly captivating? (Your nose is that first 2% of the video by the way – I learned a lot of video lingo during this Savage’s talk). Get to the point! Savage has found that people drop of when introductions and brand offerings are flooding the start of the video. Viewers prefer jumping right into useful content rather than listening to Bob talk about his job role and hobbies. Find a creative way to pull your readers in to keep them engaged throughout the nose, body and tail of your video.
More 2018 Stats
37% of Shoppers Use Social Media to Influence Their Purchases
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
79% of Customers Order Online Via a Mobile Device
39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
More Conversion Optimization Stats
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
The Average Conversion Rate of a Facebook Ad is 9.21%
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
But Removing the Navigation Menu can Increase Conversions by 100%
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