What is Your Return on Investment?
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Fact – It’s challenging being a marketer in a world with so much chaos. There is a constant marketing war waging between organic and paid tactics, with each side claiming success across past, present, and future. Meanwhile, online users are spending 28 percent of their time on social media and the rest on email, watching videos, exploring on search engines, playing games, blogging, and possibly working…across numerous devices; meaning that it has never been so difficult to gain the attention of your target audience.
So what’s the one silver bullet marketers are using to improve their performance? The answer is conversion rate optimization tools (CRO).
While this all encompassing report evaluates 2,938 CRO tool users across 3.1M websites and 36 vendors, the major takeaway is that on average, companies using a CRO tool are seeing a 223 percent increase in ROI. As for the outliers in the report, which are pretty standard, roughly 5 percent of companies using a CRO tool reported ROI increases of over 1,000 percent and 5 percent reported a loss on ROI between -10 percent to -200 percent.
Back to the average though. 223 percent is a compelling number to take to your team and/or your boss. Whether you’re looking to optimize your paid channels, social, email or get a better understanding of existing traffic and strategy, investing in a CRO tool could be the answer you’ve been looking for…
More 2019 Stats
There Are More Than 254 Million Active PayPal Accounts in The World
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future
Men Spend 68% More Online Than Women
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience
81% of Consumers Trust the Advice of Family and Friends Over Businesses
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
More Conversion Optimization Stats
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%
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