What is Your Return on Investment?

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

It is incredibly challenging to be a B2B marketer in a world with so much chaos.

There is a constant war waging between organic and paid tactics. Meanwhile, online users are spending 28 percent of their time on social media and the rest on email, watching videos, exploring search engines, playing games, blogging, and working across numerous devices.

It has never been so difficult to gain the attention of your target audience.

So what’s the one silver bullet marketers are using to improve their performance? The answer is conversion rate optimization tools.

As you can see, these tools can give companies a significant return on investment and competitive advantage when utilized.

Conversion rate optimization (CRO) tools are designed to optimize website or landing page performance, ultimately increasing the conversion rate and improving overall business outcomes.

Investing in conversion tools allows businesses to strategically analyze user behavior, perform A/B testing, implement targeted improvements, and optimize the customer journey. The impressive average ROI of 223% showcases the effectiveness of these tools in driving higher conversions, increasing revenue, and maximizing the value derived from existing website traffic.

By utilizing CRO tools, businesses can gain valuable insights into user preferences, identify areas for improvement, and make data-driven decisions to enhance website usability, design, and content. These optimizations can lead to improved customer engagement, reduced bounce rates, increased lead generation, and ultimately, higher conversion rates.

Some examples of marketing and sales technologies that can help increase conversion rates for your B2B company are analytics platforms, CRM tools, and sales enablement software like digital sales rooms.

Each of these tools exists to help businesses continuously refine their online presence, improve user experiences, and achieve greater success in converting website visitors into paying customers.

223% is a compelling number to take to your team and/or your boss. Whether you’re looking to optimize your paid channels, social platforms, and email marketing efforts or trying to get a better understanding of existing traffic and strategy, investing in a CRO tool could be the answer you’ve been looking for.

More 2019 Stats

81% of Shoppers Research their Product Online before Purchasing

Abandoned Cart Emails Have an Average Open Rate of 45%

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

An Inconvenient Returns Policy Deters 80% of Shoppers

38% of People will Leave a Website if they find the Layout Unattractive

Today, 97% of consumers go online to research products and services.

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

Only 15 percent of sales calls add enough value, according to executives surveyed.

More Conversion Optimization Stats

The Average Conversion Rate of a Facebook Ad is 9.21%

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

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