What is Your Return on Investment?
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Fact – It’s challenging being a marketer in a world with so much chaos. There is a constant marketing war waging between organic and paid tactics, with each side claiming success across past, present, and future. Meanwhile, online users are spending 28 percent of their time on social media and the rest on email, watching videos, exploring on search engines, playing games, blogging, and possibly working…across numerous devices; meaning that it has never been so difficult to gain the attention of your target audience.
So what’s the one silver bullet marketers are using to improve their performance? The answer is conversion rate optimization tools (CRO).
While this all encompassing report evaluates 2,938 CRO tool users across 3.1M websites and 36 vendors, the major takeaway is that on average, companies using a CRO tool are seeing a 223 percent increase in ROI. As for the outliers in the report, which are pretty standard, roughly 5 percent of companies using a CRO tool reported ROI increases of over 1,000 percent and 5 percent reported a loss on ROI between -10 percent to -200 percent.
Back to the average though. 223 percent is a compelling number to take to your team and/or your boss. Whether you’re looking to optimize your paid channels, social, email or get a better understanding of existing traffic and strategy, investing in a CRO tool could be the answer you’ve been looking for…
More 2019 Stats
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
Only 15 percent of sales calls add enough value, according to executives surveyed.
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
Average Online Shopping Cart Abandonment Rate is 74%
Using Video on Landing Pages can Increase Conversion by 80%
There Are More Than 254 Million Active PayPal Accounts in The World
Mobile Traffic Represents 53% of all Ecommerce Traffic
More Conversion Optimization Stats
But Removing the Navigation Menu can Increase Conversions by 100%
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Using Video on Landing Pages can Increase Conversion by 80%
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
68% of Small Businesses Don’t have a Documented CRO Strategy
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
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