Do You Spend Alot of Time Shopping Online?

Younger People Spend More Time Shopping Online than Older People

Source
Oberlo

Topic
eCommerce Strategy

Year
2019

Specifically:

This isn’t particularly surprising. However, it’s worth noting that different demographics interact with online commerce differently.

The Key Takeaway: It’s extremely important to have a clearly defined target market.

This will allow you to tailor every aspect of your customer experience to the needs and preferences of your ideal customers.

More 2019 Stats

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

The Average Number of Form Fields on Landing Page Conversion Forms is 11

38% of People will Leave a Website if they find the Layout Unattractive

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Generation X Shop More Online Than Baby Boomers and Millennials

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

More eCommerce Strategy Stats

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

Generation X Shop More Online Than Baby Boomers and Millennials

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

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