Do you use Videos on your Landing Pages?

Using Video on Landing Pages can Increase Conversion by 80%

Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.

People have been glued to TV screens since the middle of the 20th century. Video on the web has had a similarly dramatic impact on the way content is consumed, resulting in YouTube becoming the web’s “second search engine”.

Some reasons why video can lift your landing page conversion rates

7 Ways to make your videos more effective

  1. Test autoplay vs. press play. Usability guidelines advise against autoplay as it is an interruption technique that annoys people and makes them click the back button. But it can also increase conversions. You have to decide on and measure the impact it has on conversion and the impression of your brand.
  2. Add a call to action (CTA) to your video. This can be permanently visible, or be shown at strategic times throughout the video, or be presented at the end.
  3. Try short and long versions to see what your customers need. Some products may need a detailed study, while others might be better suited to a 30 second “commercial” style.
  4. Use directional cues within the video to point your visitors at your landing page’s conversion goal. This can be a physical action (a person pointing) or a verbal instruction.
  5. Write a script before recording your video. This will help it flow more smoothly.
  6. If you are demoing an online product, record the screencast first, then overlay audio later. This gives you more opportunities to make it sound professional. Using an external mic is a good idea too.

More 2019 Stats

The Average Order Value of B2C Online Order is $52

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Generation X Shop More Online Than Baby Boomers and Millennials

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

There Are More Than 254 Million Active PayPal Accounts in The World

More Conversion Optimization Stats

The Average Conversion Rate of a Facebook Ad is 9.21%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

The Average Number of Form Fields on Landing Page Conversion Forms is 11

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

68% of Small Businesses Don’t have a Documented CRO Strategy

Emails with a Single Call-to-Action Increased Sales 1617%

A Typical Website Conversion Rate is about 2.35% on Average

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

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