Do you use Videos on your Landing Pages?
Using Video on Landing Pages can Increase Conversion by 80%
In the fast-paced digital landscape, capturing and retaining visitors’ attention is a perpetual challenge for marketers and sales people.
However, there is a game-changing tool that can revolutionize your landing page performance: video content.
Research reveals that incorporating videos on landing pages can result in a staggering 80% boost in conversion rates.
And while videos have proven to be extremely useful for landing pages, their effectiveness does not stop there.
Videos should also be used in presentations, outreach emails, proposals, and other aspects of the sales process whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.
Videos can also help you communicate your complex solution to prospects in a simple and easy-to-understand manner.
Additionally, videos that feature yourself or other members of your company’s sales team can increase the trust factor between you and your prospects significantly.
7 Tips to Use Videos More Effectively
- Sending a personalized introduction video to prospects and customers can build trust and improve relationships.
- Utilizing explainer videos at the beginning of your sales funnel can help establish credibility and provide industry knowledge about your business.
- Including CTAs within your videos can help increase conversions and push prospects further down the sales funnel.
- Providing product tours is useful for prospects who desire more in-depth resources to consume to help make a purchase decision.
- Optimize your videos by shortening them to retain customer engagement.
In summary, customized videos can be great remote selling tools to increase conversions and improve your sales process.
More 2019 Stats
43% of E-Commerce Traffic comes from Organic Google Search
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
Personalizing email subject lines leads to a 22% increase in open rate
69 Percent of Shopping Carts are Abandoned
In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
More Conversion Optimization Stats
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
But Removing the Navigation Menu can Increase Conversions by 100%
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
The Average Number of Form Fields on Landing Page Conversion Forms is 11
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
68% of Small Businesses Don’t have a Documented CRO Strategy
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
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