Do you use Videos on your Landing Pages?
Using Video on Landing Pages can Increase Conversion by 80%
Eye View Digital
Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.
People have been glued to TV screens since the middle of the 20th century. Video on the web has had a similarly dramatic impact on the way content is consumed, resulting in YouTube becoming the web’s “second search engine”.
Some reasons why video can lift your landing page conversion rates
- Videos increase the length of time people stay on your page, giving your brand message longer to sink in.
- If you feature yourself or company employees in the video, the trust factor is raised significantly.
- People are lazy and prefer to watch vs. read.
7 Ways to make your videos more effective
- Test autoplay vs. press play. Usability guidelines advise against autoplay as it is an interruption technique that annoys people and makes them click the back button. But it can also increase conversions. You have to decide on and measure the impact it has on conversion and the impression of your brand.
- Add a call to action (CTA) to your video. This can be permanently visible, or be shown at strategic times throughout the video, or be presented at the end.
- Try short and long versions to see what your customers need. Some products may need a detailed study, while others might be better suited to a 30 second “commercial” style.
- Use directional cues within the video to point your visitors at your landing page’s conversion goal. This can be a physical action (a person pointing) or a verbal instruction.
- Write a script before recording your video. This will help it flow more smoothly.
- If you are demoing an online product, record the screencast first, then overlay audio later. This gives you more opportunities to make it sound professional. Using an external mic is a good idea too.
More 2019 Stats
An Inconvenient Returns Policy Deters 80% of Shoppers
There Are More Than 254 Million Active PayPal Accounts in The World
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
Younger People Spend More Time Shopping Online than Older People
Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
More Conversion Optimization Stats
Emails with a Single Call-to-Action Increased Clicks 371%
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
A Typical Website Conversion Rate is about 2.35% on Average
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
44% of Companies use A/B or Split Testing Software
8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”
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