Do you use Videos on your Landing Pages?

Using Video on Landing Pages can Increase Conversion by 80%

In the fast-paced digital landscape, capturing and retaining visitors’ attention is a perpetual challenge for marketers and sales people.

However, there is a game-changing tool that can revolutionize your landing page performance: video content.

Research reveals that incorporating videos on landing pages can result in a staggering 80% boost in conversion rates.

And while videos have proven to be extremely useful for landing pages, their effectiveness does not stop there.

Videos should also be used in presentations, outreach emails, proposals, and other aspects of the sales process whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.

Videos can also help you communicate your complex solution to prospects in a simple and easy-to-understand manner.

Additionally, videos that feature yourself or other members of your company’s sales team can increase the trust factor between you and your prospects significantly.

7 Tips to Use Videos More Effectively

  1. Sending a personalized introduction video to prospects and customers can build trust and improve relationships.
  2. Utilizing explainer videos at the beginning of your sales funnel can help establish credibility and provide industry knowledge about your business.
  3. Including CTAs within your videos can help increase conversions and push prospects further down the sales funnel.
  4. Providing product tours is useful for prospects who desire more in-depth resources to consume to help make a purchase decision.
  5. Optimize your videos by shortening them to retain customer engagement.

In summary, customized videos can be great remote selling tools to increase conversions and improve your sales process.

More 2019 Stats

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Abandoned Cart Emails Have an Average Open Rate of 45%

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

Mobile Traffic Represents 53% of all Ecommerce Traffic

Today, 97% of consumers go online to research products and services.

More Conversion Optimization Stats

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

68% of Small Businesses Don’t have a Documented CRO Strategy

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

The Average Conversion Rate of a Facebook Ad is 9.21%

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

But Removing the Navigation Menu can Increase Conversions by 100%

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Add a Beard to Your Models to Increase in Cart Adds by 49%

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