Do you use Videos on your Landing Pages?

Using Video on Landing Pages can Increase Conversion by 80%

In the fast-paced digital landscape, capturing and retaining visitors’ attention is a perpetual challenge for marketers and sales people.

However, there is a game-changing tool that can revolutionize your landing page performance: video content.

Research reveals that incorporating videos on landing pages can result in a staggering 80% boost in conversion rates.

And while videos have proven to be extremely useful for landing pages, their effectiveness does not stop there.

Videos should also be used in presentations, outreach emails, proposals, and other aspects of the sales process whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.

Videos can also help you communicate your complex solution to prospects in a simple and easy-to-understand manner.

Additionally, videos that feature yourself or other members of your company’s sales team can increase the trust factor between you and your prospects significantly.

7 Tips to Use Videos More Effectively

  1. Sending a personalized introduction video to prospects and customers can build trust and improve relationships.
  2. Utilizing explainer videos at the beginning of your sales funnel can help establish credibility and provide industry knowledge about your business.
  3. Including CTAs within your videos can help increase conversions and push prospects further down the sales funnel.
  4. Providing product tours is useful for prospects who desire more in-depth resources to consume to help make a purchase decision.
  5. Optimize your videos by shortening them to retain customer engagement.

In summary, customized videos can be great remote selling tools to increase conversions and improve your sales process.

More 2019 Stats

Only 15 percent of sales calls add enough value, according to executives surveyed.

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Generation X Shop More Online Than Baby Boomers and Millennials

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

More Conversion Optimization Stats

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

44% of Companies use A/B or Split Testing Software

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

But Removing the Navigation Menu can Increase Conversions by 100%

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Add a Beard to Your Models to Increase in Cart Adds by 49%

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo