Do you use Videos on your Landing Pages?

Using Video on Landing Pages can Increase Conversion by 80%

In the fast-paced digital landscape, capturing and retaining visitors’ attention is a perpetual challenge for marketers and sales people.

However, there is a game-changing tool that can revolutionize your landing page performance: video content.

Research reveals that incorporating videos on landing pages can result in a staggering 80% boost in conversion rates.

And while videos have proven to be extremely useful for landing pages, their effectiveness does not stop there.

Videos should also be used in presentations, outreach emails, proposals, and other aspects of the sales process whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.

Videos can also help you communicate your complex solution to prospects in a simple and easy-to-understand manner.

Additionally, videos that feature yourself or other members of your company’s sales team can increase the trust factor between you and your prospects significantly.

7 Tips to Use Videos More Effectively

  1. Sending a personalized introduction video to prospects and customers can build trust and improve relationships.
  2. Utilizing explainer videos at the beginning of your sales funnel can help establish credibility and provide industry knowledge about your business.
  3. Including CTAs within your videos can help increase conversions and push prospects further down the sales funnel.
  4. Providing product tours is useful for prospects who desire more in-depth resources to consume to help make a purchase decision.
  5. Optimize your videos by shortening them to retain customer engagement.

In summary, customized videos can be great remote selling tools to increase conversions and improve your sales process.

More 2019 Stats

The Number One Reason People Shop Online is Because They Can Shop 24/7

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

An Inconvenient Returns Policy Deters 80% of Shoppers

43% of E-Commerce Traffic comes from Organic Google Search

Mobile Traffic Represents 53% of all Ecommerce Traffic

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

More Conversion Optimization Stats

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

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