What impact does the increasing preference for smartphone email opens have on email marketing strategies?

81% of people prefer to open emails on their smartphones

Email marketing is a crucial part of any sales strategy. To ensure that your emails are getting opened and read, it’s important to keep up with email marketing trends. One trend that has become increasingly important is mobile optimization. In fact, 81% of people now prefer to open their emails on their smartphones. This means that your emails need to be designed with mobile devices in mind.

By optimizing your emails for mobile devices, you can increase the chances of your message getting read and acted upon. This is especially important for sales emails, as you want to make it as easy as possible for potential customers to engage with your message and take the desired action, such as making a purchase or booking a demo.

To ensure that your emails are optimized for mobile, there are a few key things to keep in mind. First, make sure that your emails are designed with a mobile-first approach. This means that your email should be easy to read and navigate on a small screen, with a clear and concise layout that is optimized for mobile.

Additionally, make sure that your email subject lines are short and attention-grabbing. This can help to entice potential customers to open your email and engage with your message. Finally, consider using responsive design in your emails, which will automatically adjust the layout and formatting of your email to fit the screen size of the device it is being viewed on.

Overall, by prioritizing mobile optimization in your email marketing strategy, you can increase the chances of your emails getting opened and read by potential customers, ultimately leading to increased sales and revenue for your business.

More 2019 Stats

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Generation X Shop More Online Than Baby Boomers and Millennials

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

Average Online Shopping Cart Abandonment Rate is 74%

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Only 15 percent of sales calls add enough value, according to executives surveyed.

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

More Sales Strategy Stats

71 Words per Minute: The Surprising Speech Speed of Top Performers, Who Speak 6% Slower Than Their Peers

84% of B2B buyers start the purchasing process with a referral

Why 40% of Sales Professionals Didn’t Achieve Their Revenue Goals in 2020

Nearly 90% of sales reps emphasize the importance of anticipating customers’ needs

97% of sales leaders and sales operations pros say AI gives reps more time to sell

41% of companies struggle to quickly follow up with leads

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

41.2% of sales reps say that their phone is the most effective tool for performing their jobs

Top Performers Receive 40% More Questions During Discovery and 43% More Questions During Presentations

It takes an average of 8 interactions to secure a meeting with a prospect

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo