What impact does the increasing preference for smartphone email opens have on email marketing strategies?

81% of people prefer to open emails on their smartphones

Email marketing is a crucial part of any sales strategy. To ensure that your emails are getting opened and read, it’s important to keep up with email marketing trends. One trend that has become increasingly important is mobile optimization. In fact, 81% of people now prefer to open their emails on their smartphones. This means that your emails need to be designed with mobile devices in mind.

By optimizing your emails for mobile devices, you can increase the chances of your message getting read and acted upon. This is especially important for sales emails, as you want to make it as easy as possible for potential customers to engage with your message and take the desired action, such as making a purchase or booking a demo.

To ensure that your emails are optimized for mobile, there are a few key things to keep in mind. First, make sure that your emails are designed with a mobile-first approach. This means that your email should be easy to read and navigate on a small screen, with a clear and concise layout that is optimized for mobile.

Additionally, make sure that your email subject lines are short and attention-grabbing. This can help to entice potential customers to open your email and engage with your message. Finally, consider using responsive design in your emails, which will automatically adjust the layout and formatting of your email to fit the screen size of the device it is being viewed on.

Overall, by prioritizing mobile optimization in your email marketing strategy, you can increase the chances of your emails getting opened and read by potential customers, ultimately leading to increased sales and revenue for your business.

More 2019 Stats

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Average Online Shopping Cart Abandonment Rate is 74%

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

24% of salespeople reported that they majored in business in college

The Average Conversion Rate of a Facebook Ad is 9.21%

Personalizing email subject lines leads to a 22% increase in open rate

More Sales Strategy Stats

Email is almost 40 times better at acquiring new customers than Facebook and Twitter

Remote Sales Management: 67% Find It More Challenging Than Expected

36% of salespeople say that closing is the hardest part of their job

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

Why 40% of Sales Professionals Didn’t Achieve Their Revenue Goals in 2020

71 Words per Minute: The Surprising Speech Speed of Top Performers, Who Speak 6% Slower Than Their Peers

84% of B2B buyers start the purchasing process with a referral

71% of salespeople are using social selling tools

69% of recipients report spam based only on the subject line

77% of B2B buyers reported that their latest purchase was either “Difficult” or “Very Complex”

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