What impact does the increasing preference for smartphone email opens have on email marketing strategies?
81% of people prefer to open emails on their smartphones
Email marketing is a crucial part of any sales strategy. To ensure that your emails are getting opened and read, it’s important to keep up with email marketing trends. One trend that has become increasingly important is mobile optimization. In fact, 81% of people now prefer to open their emails on their smartphones. This means that your emails need to be designed with mobile devices in mind.
By optimizing your emails for mobile devices, you can increase the chances of your message getting read and acted upon. This is especially important for sales emails, as you want to make it as easy as possible for potential customers to engage with your message and take the desired action, such as making a purchase or booking a demo.
To ensure that your emails are optimized for mobile, there are a few key things to keep in mind. First, make sure that your emails are designed with a mobile-first approach. This means that your email should be easy to read and navigate on a small screen, with a clear and concise layout that is optimized for mobile.
Additionally, make sure that your email subject lines are short and attention-grabbing. This can help to entice potential customers to open your email and engage with your message. Finally, consider using responsive design in your emails, which will automatically adjust the layout and formatting of your email to fit the screen size of the device it is being viewed on.
Overall, by prioritizing mobile optimization in your email marketing strategy, you can increase the chances of your emails getting opened and read by potential customers, ultimately leading to increased sales and revenue for your business.
More 2019 Stats
Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
71% of salespeople are using social selling tools
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
24% of salespeople reported that they majored in business in college
It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019
The Average Order Value of B2C Online Order is $52
Younger People Spend More Time Shopping Online than Older People
Generation X Shop More Online Than Baby Boomers and Millennials
More Sales Strategy Stats
The best time to make sales calls is within 1 hour of receiving their initial inquiry
92% of consumers trust referrals from people they know
Remote Sales Management: 67% Find It More Challenging Than Expected
82% of B2B decision-makers think sales reps are unprepared
71% of salespeople are using social selling tools
84% of B2B buyers start the purchasing process with a referral
41.2% of sales reps say that their phone is the most effective tool for performing their jobs
77% of B2B buyers reported that their latest purchase was either “Difficult” or “Very Complex”
Why 40% of Sales Professionals Didn’t Achieve Their Revenue Goals in 2020
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