What impact does the increasing preference for smartphone email opens have on email marketing strategies?

81% of people prefer to open emails on their smartphones

Email marketing is a crucial part of any sales strategy. To ensure that your emails are getting opened and read, it’s important to keep up with email marketing trends. One trend that has become increasingly important is mobile optimization. In fact, 81% of people now prefer to open their emails on their smartphones. This means that your emails need to be designed with mobile devices in mind.

By optimizing your emails for mobile devices, you can increase the chances of your message getting read and acted upon. This is especially important for sales emails, as you want to make it as easy as possible for potential customers to engage with your message and take the desired action, such as making a purchase or booking a demo.

To ensure that your emails are optimized for mobile, there are a few key things to keep in mind. First, make sure that your emails are designed with a mobile-first approach. This means that your email should be easy to read and navigate on a small screen, with a clear and concise layout that is optimized for mobile.

Additionally, make sure that your email subject lines are short and attention-grabbing. This can help to entice potential customers to open your email and engage with your message. Finally, consider using responsive design in your emails, which will automatically adjust the layout and formatting of your email to fit the screen size of the device it is being viewed on.

Overall, by prioritizing mobile optimization in your email marketing strategy, you can increase the chances of your emails getting opened and read by potential customers, ultimately leading to increased sales and revenue for your business.

More 2019 Stats

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

Generation X Shop More Online Than Baby Boomers and Millennials

33% of B2C Ecommerce Website are also Conducting B2B Transactions

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

Today, 97% of consumers go online to research products and services.

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

81% of Consumers Trust the Advice of Family and Friends Over Businesses

The Number One Reason People Shop Online is Because They Can Shop 24/7

More Sales Strategy Stats

71 Words per Minute: The Surprising Speech Speed of Top Performers, Who Speak 6% Slower Than Their Peers

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

Nearly 90% of sales reps emphasize the importance of anticipating customers’ needs

82% of B2B decision-makers think sales reps are unprepared

Email is almost 40 times better at acquiring new customers than Facebook and Twitter

It takes an average of 8 interactions to secure a meeting with a prospect

77% of sales professionals say their organization is planning to invest more in sales intelligence tools

32% of sales reps spend an hour or more on data entry every day

92% of consumers trust referrals from people they know

41% of companies struggle to quickly follow up with leads

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo