What impact does the increasing preference for smartphone email opens have on email marketing strategies?

81% of people prefer to open emails on their smartphones

Email marketing is a crucial part of any sales strategy. To ensure that your emails are getting opened and read, it’s important to keep up with email marketing trends. One trend that has become increasingly important is mobile optimization. In fact, 81% of people now prefer to open their emails on their smartphones. This means that your emails need to be designed with mobile devices in mind.

By optimizing your emails for mobile devices, you can increase the chances of your message getting read and acted upon. This is especially important for sales emails, as you want to make it as easy as possible for potential customers to engage with your message and take the desired action, such as making a purchase or booking a demo.

To ensure that your emails are optimized for mobile, there are a few key things to keep in mind. First, make sure that your emails are designed with a mobile-first approach. This means that your email should be easy to read and navigate on a small screen, with a clear and concise layout that is optimized for mobile.

Additionally, make sure that your email subject lines are short and attention-grabbing. This can help to entice potential customers to open your email and engage with your message. Finally, consider using responsive design in your emails, which will automatically adjust the layout and formatting of your email to fit the screen size of the device it is being viewed on.

Overall, by prioritizing mobile optimization in your email marketing strategy, you can increase the chances of your emails getting opened and read by potential customers, ultimately leading to increased sales and revenue for your business.

More 2019 Stats

Mobile Traffic Represents 53% of all Ecommerce Traffic

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

43% of E-Commerce Traffic comes from Organic Google Search

Longer Mobile Page Load Times Drastically Increase Bounces

17% of salespeople did not attend college

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

More Sales Strategy Stats

71 Words per Minute: The Surprising Speech Speed of Top Performers, Who Speak 6% Slower Than Their Peers

The best time to make sales calls is within 1 hour of receiving their initial inquiry

82% of B2B decision-makers think sales reps are unprepared

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

69% of recipients report spam based only on the subject line

40% of Salespeople Struggle with this Critical Sales Process

77% of sales professionals say their organization is planning to invest more in sales intelligence tools

77% of B2B buyers reported that their latest purchase was either “Difficult” or “Very Complex”

Personalizing email subject lines leads to a 22% increase in open rate

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

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