Where do You Start Shopping Online?
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
These marketplaces have brand appeal.
Plus, many people already have existing accounts on large ecommerce marketplaces that they know and trust.
The Key Takeaway: Ecommerce brands must work hard to capture the attention of these shoppers, inspire them to visit their website, and then build trust.