Where do You Start Shopping Online?

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace


eCommerce Strategy


These marketplaces have brand appeal.

Plus, many people already have existing accounts on large ecommerce marketplaces that they know and trust.

The Key Takeaway: Ecommerce brands must work hard to capture the attention of these shoppers, inspire them to visit their website, and then build trust.

More 2019 Stats

Using Video on Landing Pages can Increase Conversion by 80%

Only 15 percent of sales calls add enough value, according to executives surveyed.

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Today, 97% of consumers go online to research products and services.

69 Percent of Shopping Carts are Abandoned

Longer Mobile Page Load Times Drastically Increase Bounces

The Average Conversion Rate of a Facebook Ad is 9.21%

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

The Average Order Value of B2C Online Order is $52

More eCommerce Strategy Stats

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

Americans Spend 36% of their Shopping Budget Online

81% of Consumers Trust the Advice of Family and Friends Over Businesses

There Will Be More Than 3.7 Billion Email Users by the End of 2017

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Mobile Traffic Represents 53% of all Ecommerce Traffic

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