Are you prepared to navigate through the complexities of involving multiple decision-makers in the B2B buying process?

The businesses’ buying process will involve around 6-10 decision-makers


Sales Strategy


Are you struggling to close deals despite having a great product or service? One possible reason could be the complex buying process in today’s business world. According to recent studies, the businesses’ buying process will involve around 6-10 decision-makers.

This means that you not only need to convince the primary decision-maker, but also the other stakeholders who may have different priorities and preferences. It also means that you need to understand each decision-maker’s role in the buying process and tailor your approach accordingly.

So, how can you navigate this complexity and increase your chances of closing a deal? One effective strategy is to identify and engage with all the decision-makers early on in the sales process. This way, you can understand their needs and concerns, and address them proactively.

Another strategy is to leverage your existing network and relationships to gain access to decision-makers. Referrals and recommendations from trusted sources can go a long way in building credibility and trust.

In light of the high number of decision-makers involved in the B2B buying process, sales professionals need to develop a comprehensive strategy for engaging with all stakeholders. This may involve leveraging technology to personalize communications, conducting in-depth research to understand the needs of each decision-maker, and providing targeted solutions that address their unique pain points. By taking a holistic approach to the sales process, businesses can build stronger relationships with their customers and improve their chances of closing deals.

More 2021 Stats

A survey conducted by DocuSign found that 75% of companies experienced an increase in customer satisfaction when they implemented digital proposal software.

82% of B2B decision-makers think sales reps are unprepared

71% of buyers want to hear from sellers early in the buying process

Over 66% of sales pros report their team will stay remote or work in the office part-time in the future.

83% of Sales Professionals Report Working on Weekends

69% of buyers have accepted cold calls from new providers

41% of sales leaders report that their customers desire more digital communication

A survey by LinkedIn found that 50% of buyers say that working remotely has made the purchasing process easier.

31% of sales pros find no significant difference between selling remotely and in-person

Nearly 90% of sales reps emphasize the importance of anticipating customers’ needs

More Sales Strategy Stats

69% of recipients report spam based only on the subject line

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

Email is almost 40 times better at acquiring new customers than Facebook and Twitter

40% of Salespeople Struggle with this Critical Sales Process

71 Words per Minute: The Surprising Speech Speed of Top Performers, Who Speak 6% Slower Than Their Peers

In 2021, digital lead generation advertising spending in the United States was estimated at 4.6 billion U.S. dollars.

The best time to make sales calls is within 1 hour of receiving their initial inquiry

41.2% of sales reps say that their phone is the most effective tool for performing their jobs

92% of consumers trust referrals from people they know

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

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