How is AI being used to revolutionize sales processes and improve customer engagement?

97% of sales leaders and sales operations pros say AI gives reps more time to sell


Sales Trends


Artificial intelligence (AI) is transforming the sales landscape, with 97% of sales leaders and operations professionals agreeing that AI is giving sales reps more time to focus on selling. By automating manual processes and streamlining workflows, AI is helping sales teams become more efficient and effective.

AI tools can analyze vast amounts of data in real-time, providing sales reps with actionable insights and personalized recommendations for each prospect. This enables sales teams to focus their efforts on the most promising leads, increasing their chances of closing deals.

Moreover, AI-powered chatbots are being increasingly used to improve customer engagement and generate leads. Chatbots can quickly answer customer queries and provide personalized recommendations, making it easier for sales reps to close deals.

Despite the benefits of AI in sales, some sales reps are struggling to adapt to the technology. According to a recent survey, 66% of sales reps feel overwhelmed by the number of tools they are expected to use on a daily basis.

To fully leverage the power of AI in sales, it’s important to select the right tools and provide adequate training for sales teams. Sales leaders should work with their teams to identify pain points and select AI solutions that address specific challenges.

In conclusion, AI is transforming sales processes, enabling sales reps to become more efficient and effective. By leveraging the power of AI, sales teams can focus on selling and delivering value to customers, ultimately driving revenue growth.

More 2023 Stats

77% of B2B Buyers Do Their Own Research Before Speaking to Sales

61% believe that salespeople are underappreciated

Email is almost 40 times better at acquiring new customers than Facebook and Twitter

20.8% of retail purchases are expected to take place online in 2023

Outsourcing lead generation generates 43% better results than in-house lead generation

Around 45% of web store payments are made with digital and mobile wallets

Nearly 13% of all the jobs in the U.S. are full time sales positions

Salespeople Unhappy Despite Meeting Targets

41% of companies struggle to quickly follow up with leads

91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals

More Sales Trends Stats

44% of salespeople give up after one follow-up call.

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

24% of salespeople reported that they majored in business in college

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

Salespeople Unhappy Despite Meeting Targets

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

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