What if a Website is Ugly?

38% of people will leave a website if they find the layout unattractive

Source
Adobe

Topic
eCommerce Strategy

Year
2019

38% of people will leave a website if they find the layout unattractive

More 2019 Stats

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

Average Online Shopping Cart Abandonment Rate is 74%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

60 percent of deals in the pipeline are lost to “no decision” rather than to competitors.

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

69 Percent of Shopping Carts are Abandoned

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

More eCommerce Strategy Stats

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Abandoned Cart Emails Have an Average Open Rate of 45%

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

The Average Order Value of B2C Online Order is $52

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

Men Spend 68% More Online Than Women

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

88% of Online Shoppers Will Use Webrooming to Find the Best Price

72% of Shoppers Return 10% or Less of Purchases

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

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