Do you use Influencer Marketing?

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Influencer marketing is definitely crushing affiliate marketing, paid search and display ads and has become one of the fastest-growing online customer acquisition methods. Perhaps the reason is that 74% of people turn to social networks for guidance on purchase decisions.

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Here are some highlights from the study that can help you best use influencers to drive your business strategy:

Attract Better Customers Through Influencer Marketing

A majority of marketers believe that influencer marketing attracts higher-quality customers to their business. This could be because social media users tend to be more affluent and more likely to recommend products to family and friends.

Influencer Marketing Delivers a Strong ROI

On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing . 70% make $2 or more, and 13% make $20 or more. Most businesses get solid results from influencer marketing, with just the bottom 18% failing to generate any revenue.

More 2018 Stats

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

73% of Companies are Investing in Design to Differentiate Their Brands

More Conversion Optimization Stats

44% of Companies use A/B or Split Testing Software

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

The Average Number of Form Fields on Landing Page Conversion Forms is 11

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

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