Do you use Influencer Marketing?

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Influencer marketing is definitely crushing affiliate marketing, paid search and display ads and has become one of the fastest-growing online customer acquisition methods. Perhaps the reason is that 74% of people turn to social networks for guidance on purchase decisions.

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Here are some highlights from the study that can help you best use influencers to drive your business strategy:

Attract Better Customers Through Influencer Marketing

A majority of marketers believe that influencer marketing attracts higher-quality customers to their business. This could be because social media users tend to be more affluent and more likely to recommend products to family and friends.

Influencer Marketing Delivers a Strong ROI

On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing . 70% make $2 or more, and 13% make $20 or more. Most businesses get solid results from influencer marketing, with just the bottom 18% failing to generate any revenue.

More 2018 Stats

Mobile Shopping Hit $2 Billion on Cyber Monday

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

Add a Beard to Your Models to Increase in Cart Adds by 49%

More Conversion Optimization Stats

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Using Video on Landing Pages can Increase Conversion by 80%

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