Do you use Influencer Marketing?
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Influencer marketing is definitely crushing affiliate marketing, paid search and display ads and has become one of the fastest-growing online customer acquisition methods. Perhaps the reason is that 74% of people turn to social networks for guidance on purchase decisions.
Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Here are some highlights from the study that can help you best use influencers to drive your business strategy:
Attract Better Customers Through Influencer Marketing
A majority of marketers believe that influencer marketing attracts higher-quality customers to their business. This could be because social media users tend to be more affluent and more likely to recommend products to family and friends.
Influencer Marketing Delivers a Strong ROI
On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing . 70% make $2 or more, and 13% make $20 or more. Most businesses get solid results from influencer marketing, with just the bottom 18% failing to generate any revenue.
More 2018 Stats
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
70% of sales professionals are most active on LinkedIn compared to other social media
More Conversion Optimization Stats
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
But Removing the Navigation Menu can Increase Conversions by 100%
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Only 60% of sales reps meet quota
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
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