Do you use Influencer Marketing?
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Convince and Convert
Influencer marketing is definitely crushing affiliate marketing, paid search and display ads and has become one of the fastest-growing online customer acquisition methods. Perhaps the reason is that 74% of people turn to social networks for guidance on purchase decisions.
Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Here are some highlights from the study that can help you best use influencers to drive your business strategy:
Attract Better Customers Through Influencer Marketing
A majority of marketers believe that influencer marketing attracts higher-quality customers to their business. This could be because social media users tend to be more affluent and more likely to recommend products to family and friends.
Influencer Marketing Delivers a Strong ROI
On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing . 70% make $2 or more, and 13% make $20 or more. Most businesses get solid results from influencer marketing, with just the bottom 18% failing to generate any revenue.
More 2018 Stats
70% of sales professionals are most active on LinkedIn compared to other social media
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
Add a Beard to Your Models to Increase in Cart Adds by 49%
50% of Total eCommerce Revenue Comes from Mobile
34% of online shoppers are Gen Xers and are between 35 and 54 years old
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
72% of Shoppers Return 10% or Less of Purchases
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
More Conversion Optimization Stats
The Average Conversion Rate of a Facebook Ad is 9.21%
Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
44% of Companies use A/B or Split Testing Software
The Average Number of Form Fields on Landing Page Conversion Forms is 11
But Removing the Navigation Menu can Increase Conversions by 100%
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