Do you use Influencer Marketing?

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Influencer marketing is definitely crushing affiliate marketing, paid search and display ads and has become one of the fastest-growing online customer acquisition methods. Perhaps the reason is that 74% of people turn to social networks for guidance on purchase decisions.

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Here are some highlights from the study that can help you best use influencers to drive your business strategy:

Attract Better Customers Through Influencer Marketing

A majority of marketers believe that influencer marketing attracts higher-quality customers to their business. This could be because social media users tend to be more affluent and more likely to recommend products to family and friends.

Influencer Marketing Delivers a Strong ROI

On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing . 70% make $2 or more, and 13% make $20 or more. Most businesses get solid results from influencer marketing, with just the bottom 18% failing to generate any revenue.

More 2018 Stats

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

70% of sales professionals are most active on LinkedIn compared to other social media

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

72% of Shoppers Return 10% or Less of Purchases

96% of Americans Have Made an Online Purchase in their Life

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

More Conversion Optimization Stats

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Using Video on Landing Pages can Increase Conversion by 80%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

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