How Are You Getting Buyer Information?
Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)
With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of B2B organizations said they are now delivering nurture campaigns on a weekly (38%) or every other week (36%) basis.
Nurture campaigns are also presenting a wider menu of offerings as well, with the majority average of 3-10 touches (68%). The most popular types of nurture campaigns, according to respondents, were early stage (cited by 75%), warm-up campaigns and lead qualification programs (both cited by 46%).
However, while marketers in 2016 said that their nurturing efforts were improving compared to 2015, results from this year’s survey showed a decline in how B2B companies view their nurture efforts.
More 2017 Stats
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
66% of Marketers use Video in their Lead Nurturing Campaigns
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
There Will Be More Than 3.7 Billion Email Users by the End of 2017
68% of Small Businesses Don’t have a Documented CRO Strategy
More Demand Generation Stats
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
66% of Marketers use Video in their Lead Nurturing Campaigns
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
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