Do You Use a Resource Hub?
Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio
With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of B2B organizations said they are now delivering nurture campaigns on a weekly (38%) or every other week (36%) basis.
Nurture campaigns are also presenting a wider menu of offerings as well, with the majority average of 3-10 touches (68%). The most popular types of nurture campaigns, according to respondents, were early stage (cited by 75%), warm-up campaigns and lead qualification programs (both cited by 46%).
However, while marketers in 2016 said that their nurturing efforts were improving compared to 2015, results from this year’s survey showed a decline in how B2B companies view their nurture efforts.
More 2017 Stats
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
There Will Be More Than 3.7 Billion Email Users by the End of 2017
68% of Small Businesses Don’t have a Documented CRO Strategy
66% of Marketers use Video in their Lead Nurturing Campaigns
More Demand Generation Stats
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
66% of Marketers use Video in their Lead Nurturing Campaigns
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
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