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Writing your subject line entirely in upper case significantly reduces response rates by 30%
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7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later
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Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio
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66% of Marketers use Video in their Lead Nurturing Campaigns
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Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead
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Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead
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Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)
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Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
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The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t
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Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
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