What is the most effective way to improve response rates in email communication?
In today’s fast-paced digital world, email remains one of the most popular and effective communication tools for businesses. However, it’s not just about sending emails; it’s about crafting effective emails that get a response ...
Why is it important for companies to respond quickly to a prospect’s form submission?
Slow response times to prospect inquiries can be a costly mistake for businesses. According to research, only 7 percent of companies respond within five minutes of a prospect’s form submission. Meanwhile, 50 percent of companies don’t even ...
Do You Use a Resource Hub?
With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of ...
Do You Use Videos in your Lead Nurturing Campaigns?
With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of ...
How Much is your Cost Per Lead?
On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month
...How Much Does It Cost Per Lead?
• The average cost per lead is just under $200.
• Email campaigns achieve on average a 17% open rate and 4% click-through rate.
• Organizations...
How Are You Getting Buyer Information?
With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of ...
How Many Form Fields Do You Have?
As a responsible marketer, you must know that the length of the form ...
What is User Generated Content?
Yes! User-generated content is the real deal. People trust other shopper’s experience over what retailers say about their products. In fact, you would be shocked to know that
Do you ask for Referrals?
Consider Koodo’s referral programme. They were able to reduce their customer acquisition cost by 167% and ...