Leave a comment On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs Read Full Article
Leave a comment Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio Read Full Article
Leave a comment Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%) Read Full Article
Leave a comment Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Infographics (59%) Read Full Article
Leave a comment 54% of B2B Marketers Measure Success Via Revenue-Based Quotas, While 45% Measure Success Through Lead-Based Quotas Read Full Article
Leave a comment Only 19% of Marketers Said They Are Currently using AI-Powered Applications Today, but 36% of Marketers Said They Are Planning to Deploy Them as Part of their Martech Stack in the next 12 Months Read Full Article
Leave a comment Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead Read Full Article
Leave a comment Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead Read Full Article
Leave a comment 46% of Marketers are Using Interactive Content, with the Top Reason for Moving to Interactive Being Better Engagement Around Demand Gen Efforts Read Full Article
