Will You Create a New User Account Online to Make a Purchase?
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
Account creation also kills conversions.
The Statistic: 23% of users will abandon their shopping cart if they have to create a new user account.
Some sites are so dead set on their membership model, that they completely ruin their chances at converting some users. Face it: Some users don’t want to create account. They just want their stuff.
When you force users to create an account before checking out, you are basically saying “no” to a huge amount of conversions. Personally, I’d rather have a more conversions including guest checkouts than to have less conversions and a few extra membership signups.
Most websites wait until you’re ready to checkout and then hit you with the membership requirement. I’m not sure which one is worse.
What needs to change: Provide a guest checkout option.
Don’t refuse customers just because they don’t create accounts. Instead, give them an easy way to checkout without the hassle of a membership creation.
Play nice with your customers, and don’t force them to join your website if they don’t want to.
More 2018 Stats
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
72% of Shoppers Return 10% or Less of Purchases
48 hours after a virtual sales call, buyers only retain 10% of what you talked about.
Americans Spend 36% of their Shopping Budget Online
79% of Customers Order Online Via a Mobile Device
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
More eCommerce Strategy Stats
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Longer Mobile Page Load Times Drastically Increase Bounces
33% of B2C Ecommerce Website are also Conducting B2B Transactions
Average Online Shopping Cart Abandonment Rate is 74%
Mobile Shopping Hit $2 Billion on Cyber Monday
In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
Ready to reinvent your sales process and tools?
One quick call and we'll share our approach - no pressure.
Schedule your demo