Will You Create a New User Account Online to Make a Purchase?
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
Account creation also kills conversions.
The Statistic: 23% of users will abandon their shopping cart if they have to create a new user account.
Some sites are so dead set on their membership model, that they completely ruin their chances at converting some users. Face it: Some users don’t want to create account. They just want their stuff.
When you force users to create an account before checking out, you are basically saying “no” to a huge amount of conversions. Personally, I’d rather have a more conversions including guest checkouts than to have less conversions and a few extra membership signups.
Most websites wait until you’re ready to checkout and then hit you with the membership requirement. I’m not sure which one is worse.
What needs to change: Provide a guest checkout option.
Don’t refuse customers just because they don’t create accounts. Instead, give them an easy way to checkout without the hassle of a membership creation.
Play nice with your customers, and don’t force them to join your website if they don’t want to.
More 2018 Stats
48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business
54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price
39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
Mobile Shopping Hit $2 Billion on Cyber Monday
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers
37% of Shoppers Use Social Media to Influence Their Purchases
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site
More eCommerce Strategy Stats
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
58% of the Top 1000 US Online Retailers Send Welcome Emails
50% of Total eCommerce Revenue Comes from Mobile
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
Men Spend 68% More Online Than Women
Average Online Shopping Cart Abandonment Rate is 74%
Abandoned Cart Emails Have an Average Open Rate of 45%
Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
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