Will You Create a New User Account Online to Make a Purchase?

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Neil Patel

eCommerce Strategy


Account creation also kills conversions.

The Statistic: 23% of users will abandon their shopping cart if they have to create a new user account.

Some sites are so dead set on their membership model, that they completely ruin their chances at converting some users. Face it: Some users don’t want to create account. They just want their stuff.

When you force users to create an account before checking out, you are basically saying “no” to a huge amount of conversions. Personally, I’d rather have a more conversions including guest checkouts than to have less conversions and a few extra membership signups.

Most websites wait until you’re ready to checkout and then hit you with the membership requirement. I’m not sure which one is worse.

What needs to change: Provide a guest checkout option.

Don’t refuse customers just because they don’t create accounts. Instead, give them an easy way to checkout without the hassle of a membership creation.

Play nice with your customers, and don’t force them to join your website if they don’t want to.

More 2018 Stats

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72% of Shoppers Return 10% or Less of Purchases

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

Americans Spend 36% of their Shopping Budget Online

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

79% of Customers Order Online Via a Mobile Device

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

More eCommerce Strategy Stats

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

There Will Be More Than 3.7 Billion Email Users by the End of 2017

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Longer Mobile Page Load Times Drastically Increase Bounces

33% of B2C Ecommerce Website are also Conducting B2B Transactions

Average Online Shopping Cart Abandonment Rate is 74%

Mobile Shopping Hit $2 Billion on Cyber Monday

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

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