How can businesses effectively engage with B2B customers across multiple channels during their decision-making process to drive growth and sales?
In the age of digital marketing, B2B customers have an overwhelming number of channels available to them for researching and making purchasing decisions. According to a report by McKinsey & Company, B2B customers use an average of 10 different...
How can the readability, subject line, and email length impact the response rates of your emails?
In today’s fast-paced digital world, email has become an essential mode of communication, especially in business settings. However, getting someone to respond to your email can be challenging, especially if you’re sending a message to ...
What is the most effective way to improve response rates in email communication?
In today’s fast-paced digital world, email remains one of the most popular and effective communication tools for businesses. However, it’s not just about sending emails; it’s about crafting effective emails that get a response ...
How can salespeople improve their referral rates despite the low number of referrals they ask for?
According to a recent survey, 91% of customers would be willing to provide a referral to a company or brand they are satisfied with. However, only 11% of salespeople actually ask for referrals. This statistic highlights a major missed opportunity ...
Why is it important for companies to respond quickly to a prospect’s form submission?
Slow response times to prospect inquiries can be a costly mistake for businesses. According to research, only 7 percent of companies respond within five minutes of a prospect’s form submission. Meanwhile, 50 percent of companies don’t even ...
How does the use of social media impact the sales performance of salespeople compared to their peers?
According to recent studies, sales professionals who incorporate social media into their sales strategy are seeing significant gains in their sales performance. In fact, 78% of salespeople who make use of social media outsell their peers.
...How important do salespeople consider sales technology to be in closing deals?
Sales technology is becoming an increasingly important aspect of the sales process, with 76% of salespeople citing it as “critical” or “extremely critical” to closing deals. The use of technology has revolutionized the way ...
How is the increasing preference for video meetings among B2B decision-makers affecting the sales process?
In the current era of digital transformation, video has become an increasingly popular medium for communication in various industries, including B2B sales. According to recent statistics, 77 percent of B2B decision-makers prefer to meet with ...
What is the impact on sales when sellers fail to engage with buyers early in the process?
Sales is a constantly evolving landscape. As new technologies emerge and businesses adapt to the changes, sales teams need to keep up to remain competitive. One of the key areas that sales reps need to focus on is early engagement in sales. ...
What are some effective strategies for improving sales productivity?
According to a recent survey, 31% of sales professionals who sell both remotely and in-person believe that there is not much of a difference between remote selling and in-person selling. The survey, conducted by a leading sales consultancy firm, ...