How is the increasing preference for video meetings among B2B decision-makers affecting the sales process?

77% of B2B decision-makers prefer video meetings over phone calls with vendors

In the current era of digital transformation, video has become an increasingly popular medium for communication in various industries, including B2B sales. According to recent statistics, 77 percent of B2B decision-makers prefer to meet with vendors via video instead of a phone call.

This shift in preference is likely due to the benefits that video offers. It allows for face-to-face interaction, which can help build rapport and trust between buyers and sellers. Video also enables the use of visual aids such as presentations and demonstrations, which can be more engaging than simply describing a product or service over the phone.

Furthermore, video meetings are more convenient and efficient than in-person meetings, especially considering the pandemic-related restrictions on travel and face-to-face interaction. With video meetings, both buyers and sellers can save time and money by eliminating the need for travel.

However, it is important to note that video is not always the best medium for communication. For example, some buyers may prefer to interact via email or chat instead of video, and some sales situations may require a more personal touch.

As video technology continues to improve and remote work becomes more common, it’s clear that video meetings are here to stay. For businesses looking to effectively engage with B2B decision-makers, incorporating video meetings into their sales process is crucial. Whether it’s a virtual product demonstration or a face-to-face conversation, video provides a level of personalization and connection that cannot be replicated through other means. So, if you’re looking to boost your sales and effectively connect with potential clients, it’s time to embrace the power of video.