How can sales professionals adapt their strategies to ensure they meet their revenue goals in the future?

40% of sales professionals didn't achieve their revenue goals in 2020


Sales Strategy


The year 2020 has been challenging for sales professionals all over the world. With the COVID-19 pandemic disrupting the economy and changing the way businesses operate, achieving revenue goals has become more difficult than ever before. In fact, a recent survey revealed that 40% of sales professionals failed to achieve their revenue targets in 2020.

So why did so many sales professionals miss their revenue goals last year? There are several reasons:

  1. Economic uncertainty: With the pandemic causing economic instability, many businesses were hesitant to make new investments, resulting in fewer sales opportunities.
  2. Remote work: With sales teams working from home, it became more difficult to collaborate with colleagues and communicate with prospects, making it harder to close deals.
  3. Changing buyer behavior: With the pandemic causing changes in buyer behavior, sales professionals had to adjust their approach to meet the changing needs of customers.
  4. Lack of training: With the pandemic causing disruption to training programs, some sales professionals were not adequately equipped to deal with the challenges of the new sales landscape.

To improve their performance, sales professionals need to focus on adapting to the new normal. This means embracing remote work, leveraging technology to enhance communication, and investing in training and development programs. By doing so, sales professionals can position themselves for success in the post-pandemic world.

While 2020 was a challenging year for sales professionals, there are steps they can take to improve their performance in the years to come. By understanding the reasons why revenue goals were missed and taking action to address those issues, sales professionals can position themselves for success in the ever-changing sales landscape.

More 2021 Stats

49% of teams are using video as part of their sales process.

66% of teams were satisfied with the results that they are getting from using custom-recorded video in their sales processes.

According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.

A survey by LinkedIn found that 50% of buyers say that working remotely has made the purchasing process easier.

91% of salespeople have indicated they don’t want to return to full-time office work when asked about their future career plans.

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

41% of sales leaders report that their customers desire more digital communication

Remote Sales Management: 67% Find It More Challenging Than Expected

After COVID, 56% of sellers prefer working remote full time.

71% of buyers want to hear from sellers early in the buying process

More Sales Strategy Stats

70% of sales professionals are most active on LinkedIn compared to other social media

Personalizing email subject lines leads to a 22% increase in open rate

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

84% of B2B buyers start the purchasing process with a referral

92% of consumers trust referrals from people they know

81% of people prefer to open emails on their smartphones

41.2% of sales reps say that their phone is the most effective tool for performing their jobs

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

97% of sales leaders and sales operations pros say AI gives reps more time to sell

82% of B2B decision-makers think sales reps are unprepared

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