How can sales professionals adapt their strategies to ensure they meet their revenue goals in the future?

40% of sales professionals didn't achieve their revenue goals in 2020

Source
99firms

Topic
Sales Strategy

Year
2021

The year 2020 has been challenging for sales professionals all over the world. With the COVID-19 pandemic disrupting the economy and changing the way businesses operate, achieving revenue goals has become more difficult than ever before. In fact, a recent survey revealed that 40% of sales professionals failed to achieve their revenue targets in 2020.

So why did so many sales professionals miss their revenue goals last year? There are several reasons:

  1. Economic uncertainty: With the pandemic causing economic instability, many businesses were hesitant to make new investments, resulting in fewer sales opportunities.
  2. Remote work: With sales teams working from home, it became more difficult to collaborate with colleagues and communicate with prospects, making it harder to close deals.
  3. Changing buyer behavior: With the pandemic causing changes in buyer behavior, sales professionals had to adjust their approach to meet the changing needs of customers.
  4. Lack of training: With the pandemic causing disruption to training programs, some sales professionals were not adequately equipped to deal with the challenges of the new sales landscape.

To improve their performance, sales professionals need to focus on adapting to the new normal. This means embracing remote work, leveraging technology to enhance communication, and investing in training and development programs. By doing so, sales professionals can position themselves for success in the post-pandemic world.

While 2020 was a challenging year for sales professionals, there are steps they can take to improve their performance in the years to come. By understanding the reasons why revenue goals were missed and taking action to address those issues, sales professionals can position themselves for success in the ever-changing sales landscape.

More 2021 Stats

31% of sales pros find no significant difference between selling remotely and in-person

In 2021, digital lead generation advertising spending in the United States was estimated at 4.6 billion U.S. dollars.

A survey by LinkedIn found that 50% of buyers say that working remotely has made the purchasing process easier.

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

66% of teams were satisfied with the results that they are getting from using custom-recorded video in their sales processes.

82% of B2B decision-makers think sales reps are unprepared

It takes an average of 8 interactions to secure a meeting with a prospect

Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.

Over 66% of sales pros report their team will stay remote or work in the office part-time in the future.

38% of sales leaders say their customers want to buy through e-commerce stores

More Sales Strategy Stats

70% of sales professionals are most active on LinkedIn compared to other social media

40% of Salespeople Struggle with this Critical Sales Process

71% of salespeople are using social selling tools

82% of B2B decision-makers think sales reps are unprepared

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

In 2021, digital lead generation advertising spending in the United States was estimated at 4.6 billion U.S. dollars.

92% of consumers trust referrals from people they know

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

81% of people prefer to open emails on their smartphones

84% of B2B buyers start the purchasing process with a referral

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