How are sales leaders responding to the growing demand for digital communication from their customers?

41% of sales leaders report that their customers desire more digital communication

Source
Zendesk

Topic
Remote B2B Sales

Year
2021

As technology advances, it’s no surprise that the way people communicate is changing. For sales teams, this means understanding how customers prefer to interact with businesses. According to a recent report by Zendesk, 41% of sales leaders report that their customers desire more digital communication.

The report found that digital communication channels, such as email, social media, and messaging apps, are becoming more popular among customers. In fact, the use of digital communication channels increased by 40% in the last year alone. This highlights the need for sales teams to adapt their communication strategies to keep up with customer preferences.

However, it’s important to note that not all customers prefer digital communication. The report also found that 47% of customers prefer phone communication, while only 16% prefer email. Sales teams must understand the communication preferences of their individual customers and adapt accordingly.

At Saleslion, we understand the importance of meeting customers’ communication preferences. Our team is dedicated to helping your business effectively communicate with your customers and close more sales. Schedule a demo with us today to see how we can help improve your communication strategies.

More 2021 Stats

82% of B2B decision-makers think sales reps are unprepared

According to a research conducted by Salesforce, 61% of sellers say it’s harder to sell virtually.

Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.

It takes an average of 8 interactions to secure a meeting with a prospect

According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.

41.2% of sales reps say that their phone is the most effective tool for performing their jobs

Given the pandemic, almost 90% of B2B sales now happen digitally.

38% of sales leaders say their customers want to buy through e-commerce stores

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

Remote Sales Management: 67% Find It More Challenging Than Expected

More Remote B2B Sales Stats

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

A survey by LinkedIn found that 50% of buyers say that working remotely has made the purchasing process easier.

49% of teams are using video as part of their sales process.

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

55% of B2B buyers search for information on social media.

B2B customers use 10 different channels during their decision-making process

According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

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