How are sales leaders responding to the growing demand for digital communication from their customers?
41% of sales leaders report that their customers desire more digital communication
As technology advances, it’s no surprise that the way people communicate is changing. For sales teams, this means understanding how customers prefer to interact with businesses. According to a recent report by Zendesk, 41% of sales leaders report that their customers desire more digital communication.
The report found that digital communication channels, such as email, social media, and messaging apps, are becoming more popular among customers. In fact, the use of digital communication channels increased by 40% in the last year alone. This highlights the need for sales teams to adapt their communication strategies to keep up with customer preferences.
However, it’s important to note that not all customers prefer digital communication. The report also found that 47% of customers prefer phone communication, while only 16% prefer email. Sales teams must understand the communication preferences of their individual customers and adapt accordingly.
At Saleslion, we understand the importance of meeting customers’ communication preferences. Our team is dedicated to helping your business effectively communicate with your customers and close more sales. Schedule a demo with us today to see how we can help improve your communication strategies.
More 2021 Stats
According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.
69% of buyers have accepted cold calls from new providers
The businesses’ buying process will involve around 6-10 decision-makers
According to a research conducted by Salesforce, 61% of sellers say it’s harder to sell virtually.
It takes an average of 8 interactions to secure a meeting with a prospect
41.2% of sales reps say that their phone is the most effective tool for performing their jobs
More Remote B2B Sales Stats
77% of B2B decision-makers prefer video meetings over phone calls with vendors
According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.
According to a research conducted by Salesforce, 61% of sellers say it’s harder to sell virtually.
B2B customers use 10 different channels during their decision-making process
78% of salespeople that make use of social media outsell their peers
Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.
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