How are sales leaders responding to the growing demand for digital communication from their customers?

41% of sales leaders report that their customers desire more digital communication


Remote B2B Sales


As technology advances, it’s no surprise that the way people communicate is changing. For sales teams, this means understanding how customers prefer to interact with businesses. According to a recent report by Zendesk, 41% of sales leaders report that their customers desire more digital communication.

The report found that digital communication channels, such as email, social media, and messaging apps, are becoming more popular among customers. In fact, the use of digital communication channels increased by 40% in the last year alone. This highlights the need for sales teams to adapt their communication strategies to keep up with customer preferences.

However, it’s important to note that not all customers prefer digital communication. The report also found that 47% of customers prefer phone communication, while only 16% prefer email. Sales teams must understand the communication preferences of their individual customers and adapt accordingly.

At Saleslion, we understand the importance of meeting customers’ communication preferences. Our team is dedicated to helping your business effectively communicate with your customers and close more sales. Schedule a demo with us today to see how we can help improve your communication strategies.

More 2021 Stats

31% of sales pros find no significant difference between selling remotely and in-person

In 2021, digital lead generation advertising spending in the United States was estimated at 4.6 billion U.S. dollars.

77% of sales professionals say their organization is planning to invest more in sales intelligence tools

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

The Power of Collaborative Language in Sales: Why Using “We” and “Us” is More Effective

A survey conducted by DocuSign found that 75% of companies experienced an increase in customer satisfaction when they implemented digital proposal software.

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

It takes an average of 8 interactions to secure a meeting with a prospect

Nearly 90% of sales reps emphasize the importance of anticipating customers’ needs

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

More Remote B2B Sales Stats

After COVID, 56% of sellers prefer working remote full time.

91% of salespeople have indicated they don’t want to return to full-time office work when asked about their future career plans.

55% of B2B buyers search for information on social media.

Writing your subject line entirely in upper case significantly reduces response rates by 30%

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

74% of CSOs report they have recently or are currently updating their seller skills profile for virtual selling, and 61% of CSOs are already investing in new technology to enable virtual selling.

77% of B2B decision-makers prefer video meetings over phone calls with vendors

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

Over 66% of sales pros report their team will stay remote or work in the office part-time in the future.

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

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