How are sales leaders responding to the growing demand for digital communication from their customers?
41% of sales leaders report that their customers desire more digital communication
As technology advances, it’s no surprise that the way people communicate is changing. For sales teams, this means understanding how customers prefer to interact with businesses. According to a recent report by Zendesk, 41% of sales leaders report that their customers desire more digital communication.
The report found that digital communication channels, such as email, social media, and messaging apps, are becoming more popular among customers. In fact, the use of digital communication channels increased by 40% in the last year alone. This highlights the need for sales teams to adapt their communication strategies to keep up with customer preferences.
However, it’s important to note that not all customers prefer digital communication. The report also found that 47% of customers prefer phone communication, while only 16% prefer email. Sales teams must understand the communication preferences of their individual customers and adapt accordingly.
At Saleslion, we understand the importance of meeting customers’ communication preferences. Our team is dedicated to helping your business effectively communicate with your customers and close more sales. Schedule a demo with us today to see how we can help improve your communication strategies.
More 2021 Stats
69% of buyers have accepted cold calls from new providers
28% of B2B organizations now have hybrid sales roles
In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.
Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.
More Remote B2B Sales Stats
76% of salespeople consider sales technology critical to closing deals
According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.
49% of teams are using video as part of their sales process.
31% of sales pros find no significant difference between selling remotely and in-person
Only 15 percent of sales calls add enough value, according to executives surveyed.
B2B buyers are 57%-70% through buying research before contacting sales.
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