How is the increasing demand for e-commerce affecting the sales industry, and what steps should sales leaders take to adapt to this trend?

38% of sales leaders say their customers want to buy through e-commerce stores


Sales Trends


The world of sales has evolved significantly over the years, with the advent of new technologies and changing customer preferences. The COVID-19 pandemic has further accelerated this shift, with many customers preferring to shop online instead of visiting brick-and-mortar stores.

According to the Zendesk Sales Trends Report 2021, 38% of sales leaders report that their customers want to buy through e-commerce stores. This indicates a significant shift in customer behavior, as more and more people turn to online shopping for their needs.

Sales leaders need to take note of this trend and ensure that they are providing their customers with a seamless online buying experience. This includes ensuring that their e-commerce stores are user-friendly, easy to navigate, and provide all the necessary information about the products or services being sold.

In addition, sales leaders need to ensure that their e-commerce stores are optimized for mobile devices. With more and more people using their smartphones and tablets to shop online, it’s essential that e-commerce stores are mobile-friendly and provide a smooth buying experience.

Overall, the rise of e-commerce in sales is a trend that cannot be ignored. Sales leaders need to adapt to this changing landscape and ensure that they are providing their customers with the online buying experience they desire. By doing so, they can stay ahead of the competition and continue to grow their businesses in the years to come.

As a sales optimization platform, Saleslion can help businesses address the challenges in lead generation and sales processes. By leveraging data and AI-powered technology, Saleslion can streamline the sales funnel and improve conversion rates. With features like lead scoring, personalized email campaigns, and sales coaching, businesses can optimize their sales efforts and generate better results. Book a demo today to learn more about how Saleslion can help your business succeed.

More 2021 Stats

83% of Sales Professionals Report Working on Weekends

69% of buyers have accepted cold calls from new providers

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

77% of sales professionals say their organization is planning to invest more in sales intelligence tools

Nearly 90% of sales reps emphasize the importance of anticipating customers’ needs

Only 60% of sales reps meet quota

The businesses’ buying process will involve around 6-10 decision-makers

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

A study by GetAccept revealed that sales reps experienced a 40% improvement in win rates when using online proposal software.

28% of B2B organizations now have hybrid sales roles

More Sales Trends Stats

Nearly 13% of all the jobs in the U.S. are full time sales positions

57% of C-level buyers prefer to be contacted via phone.

60% of customers say no four times before saying yes.

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

Salespeople’s Optimism for Economic Recovery from COVID-19

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

A study by GetAccept revealed that sales reps experienced a 40% improvement in win rates when using online proposal software.

66% of sales reps say they’re drowning in tools

17% of salespeople did not attend college

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