How is the increasing demand for e-commerce affecting the sales industry, and what steps should sales leaders take to adapt to this trend?

38% of sales leaders say their customers want to buy through e-commerce stores


Sales Trends


The world of sales has evolved significantly over the years, with the advent of new technologies and changing customer preferences. The COVID-19 pandemic has further accelerated this shift, with many customers preferring to shop online instead of visiting brick-and-mortar stores.

According to the Zendesk Sales Trends Report 2021, 38% of sales leaders report that their customers want to buy through e-commerce stores. This indicates a significant shift in customer behavior, as more and more people turn to online shopping for their needs.

Sales leaders need to take note of this trend and ensure that they are providing their customers with a seamless online buying experience. This includes ensuring that their e-commerce stores are user-friendly, easy to navigate, and provide all the necessary information about the products or services being sold.

In addition, sales leaders need to ensure that their e-commerce stores are optimized for mobile devices. With more and more people using their smartphones and tablets to shop online, it’s essential that e-commerce stores are mobile-friendly and provide a smooth buying experience.

Overall, the rise of e-commerce in sales is a trend that cannot be ignored. Sales leaders need to adapt to this changing landscape and ensure that they are providing their customers with the online buying experience they desire. By doing so, they can stay ahead of the competition and continue to grow their businesses in the years to come.

As a sales optimization platform, Saleslion can help businesses address the challenges in lead generation and sales processes. By leveraging data and AI-powered technology, Saleslion can streamline the sales funnel and improve conversion rates. With features like lead scoring, personalized email campaigns, and sales coaching, businesses can optimize their sales efforts and generate better results. Book a demo today to learn more about how Saleslion can help your business succeed.

More 2021 Stats

According to a research conducted by Salesforce, 61% of sellers say it’s harder to sell virtually.

Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.

The businesses’ buying process will involve around 6-10 decision-makers

After COVID, 56% of sellers prefer working remote full time.

82% of B2B decision-makers think sales reps are unprepared

41.2% of sales reps say that their phone is the most effective tool for performing their jobs

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

66% of teams were satisfied with the results that they are getting from using custom-recorded video in their sales processes.

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

Nearly 90% of sales reps emphasize the importance of anticipating customers’ needs

More Sales Trends Stats

77% of Sales Professionals Now Conducting More Video Meetings

66% of sales reps say they’re drowning in tools

Salespeople Unhappy Despite Meeting Targets

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

61% believe that salespeople are underappreciated

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

Salespeople’s Optimism for Economic Recovery from COVID-19

60% of customers say no four times before saying yes.

77% of respondents said that their company provides at least a quarter of their leads

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