How is the increasing demand for e-commerce affecting the sales industry, and what steps should sales leaders take to adapt to this trend?

38% of sales leaders say their customers want to buy through e-commerce stores


Sales Trends


The world of sales has evolved significantly over the years, with the advent of new technologies and changing customer preferences. The COVID-19 pandemic has further accelerated this shift, with many customers preferring to shop online instead of visiting brick-and-mortar stores.

According to the Zendesk Sales Trends Report 2021, 38% of sales leaders report that their customers want to buy through e-commerce stores. This indicates a significant shift in customer behavior, as more and more people turn to online shopping for their needs.

Sales leaders need to take note of this trend and ensure that they are providing their customers with a seamless online buying experience. This includes ensuring that their e-commerce stores are user-friendly, easy to navigate, and provide all the necessary information about the products or services being sold.

In addition, sales leaders need to ensure that their e-commerce stores are optimized for mobile devices. With more and more people using their smartphones and tablets to shop online, it’s essential that e-commerce stores are mobile-friendly and provide a smooth buying experience.

Overall, the rise of e-commerce in sales is a trend that cannot be ignored. Sales leaders need to adapt to this changing landscape and ensure that they are providing their customers with the online buying experience they desire. By doing so, they can stay ahead of the competition and continue to grow their businesses in the years to come.

As a sales optimization platform, Saleslion can help businesses address the challenges in lead generation and sales processes. By leveraging data and AI-powered technology, Saleslion can streamline the sales funnel and improve conversion rates. With features like lead scoring, personalized email campaigns, and sales coaching, businesses can optimize their sales efforts and generate better results. Book a demo today to learn more about how Saleslion can help your business succeed.

More 2021 Stats

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

In 2021, digital lead generation advertising spending in the United States was estimated at 4.6 billion U.S. dollars.

The Power of Collaborative Language in Sales: Why Using “We” and “Us” is More Effective

A survey by LinkedIn found that 50% of buyers say that working remotely has made the purchasing process easier.

41% of sales leaders report that their customers desire more digital communication

It takes an average of 8 interactions to secure a meeting with a prospect

77% of sales professionals say their organization is planning to invest more in sales intelligence tools

83% of Sales Professionals Report Working on Weekends

Only 60% of sales reps meet quota

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

More Sales Trends Stats

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

77% of respondents said that their company provides at least a quarter of their leads

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

Top Performers Have 63% Less Focus on Product Features

57% of C-level buyers prefer to be contacted via phone.

Salespeople’s Optimism for Economic Recovery from COVID-19

77% of Sales Professionals Now Conducting More Video Meetings

Today, 97% of consumers go online to research products and services.

71% of salespeople said they were conducting more than half their sales virtually.

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