How is the increasing demand for e-commerce affecting the sales industry, and what steps should sales leaders take to adapt to this trend?

38% of sales leaders say their customers want to buy through e-commerce stores

Source
Zendesk

Topic
Sales Trends

Year
2021

The world of sales has evolved significantly over the years, with the advent of new technologies and changing customer preferences. The COVID-19 pandemic has further accelerated this shift, with many customers preferring to shop online instead of visiting brick-and-mortar stores.

According to the Zendesk Sales Trends Report 2021, 38% of sales leaders report that their customers want to buy through e-commerce stores. This indicates a significant shift in customer behavior, as more and more people turn to online shopping for their needs.

Sales leaders need to take note of this trend and ensure that they are providing their customers with a seamless online buying experience. This includes ensuring that their e-commerce stores are user-friendly, easy to navigate, and provide all the necessary information about the products or services being sold.

In addition, sales leaders need to ensure that their e-commerce stores are optimized for mobile devices. With more and more people using their smartphones and tablets to shop online, it’s essential that e-commerce stores are mobile-friendly and provide a smooth buying experience.

Overall, the rise of e-commerce in sales is a trend that cannot be ignored. Sales leaders need to adapt to this changing landscape and ensure that they are providing their customers with the online buying experience they desire. By doing so, they can stay ahead of the competition and continue to grow their businesses in the years to come.

As a sales optimization platform, Saleslion can help businesses address the challenges in lead generation and sales processes. By leveraging data and AI-powered technology, Saleslion can streamline the sales funnel and improve conversion rates. With features like lead scoring, personalized email campaigns, and sales coaching, businesses can optimize their sales efforts and generate better results. Book a demo today to learn more about how Saleslion can help your business succeed.

More 2021 Stats

It takes an average of 8 interactions to secure a meeting with a prospect

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

77% of sales professionals say their organization is planning to invest more in sales intelligence tools

31% of sales pros find no significant difference between selling remotely and in-person

According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.

71% of buyers want to hear from sellers early in the buying process

66% of teams were satisfied with the results that they are getting from using custom-recorded video in their sales processes.

28% of B2B organizations now have hybrid sales roles

Only 60% of sales reps meet quota

After COVID, 56% of sellers prefer working remote full time.

More Sales Trends Stats

60% of customers say no four times before saying yes.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

17% of salespeople did not attend college

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

71% of salespeople said they were conducting more than half their sales virtually.

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

LinkedIn is the #1 social media platform for B2B leads.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

Salespeople’s Optimism for Economic Recovery from COVID-19

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