How is the increasing demand for e-commerce affecting the sales industry, and what steps should sales leaders take to adapt to this trend?

38% of sales leaders say their customers want to buy through e-commerce stores


Sales Trends


The world of sales has evolved significantly over the years, with the advent of new technologies and changing customer preferences. The COVID-19 pandemic has further accelerated this shift, with many customers preferring to shop online instead of visiting brick-and-mortar stores.

According to the Zendesk Sales Trends Report 2021, 38% of sales leaders report that their customers want to buy through e-commerce stores. This indicates a significant shift in customer behavior, as more and more people turn to online shopping for their needs.

Sales leaders need to take note of this trend and ensure that they are providing their customers with a seamless online buying experience. This includes ensuring that their e-commerce stores are user-friendly, easy to navigate, and provide all the necessary information about the products or services being sold.

In addition, sales leaders need to ensure that their e-commerce stores are optimized for mobile devices. With more and more people using their smartphones and tablets to shop online, it’s essential that e-commerce stores are mobile-friendly and provide a smooth buying experience.

Overall, the rise of e-commerce in sales is a trend that cannot be ignored. Sales leaders need to adapt to this changing landscape and ensure that they are providing their customers with the online buying experience they desire. By doing so, they can stay ahead of the competition and continue to grow their businesses in the years to come.

As a sales optimization platform, Saleslion can help businesses address the challenges in lead generation and sales processes. By leveraging data and AI-powered technology, Saleslion can streamline the sales funnel and improve conversion rates. With features like lead scoring, personalized email campaigns, and sales coaching, businesses can optimize their sales efforts and generate better results. Book a demo today to learn more about how Saleslion can help your business succeed.

More 2021 Stats

Only 60% of sales reps meet quota

Over 66% of sales pros report their team will stay remote or work in the office part-time in the future.

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

41% of sales leaders report that their customers desire more digital communication

77% of sales professionals say their organization is planning to invest more in sales intelligence tools

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

91% of salespeople have indicated they don’t want to return to full-time office work when asked about their future career plans.

The Power of Collaborative Language in Sales: Why Using “We” and “Us” is More Effective

82% of B2B decision-makers think sales reps are unprepared

Remote Sales Management: 67% Find It More Challenging Than Expected

More Sales Trends Stats

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

40% say getting response from prospects harder now than 3 years ago.

Salespeople’s Optimism for Economic Recovery from COVID-19

Nearly 13% of all the jobs in the U.S. are full time sales positions

According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.

Today, 97% of consumers go online to research products and services.

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

48% of salespeople never even make a single follow up attempt.

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

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