How much of todays B2B sales happens digitally?
Given the pandemic, almost 90% of B2B sales now happen digitally.
With the advent of technology, most companies have gone digital. But how can businesses make sure their B2B sales are successful in this new reality?
Since the onset of the COVID-19 pandemic, there has been an unprecedented shift to digital which has resulted in almost 90% of B2B sales now happening digitally. This shift to digital is thus changing the way businesses interact with potential buyers and partners.
B2B digital marketers need to stay abreast of the latest trends and regulations in order to create effective strategies. Additionally, they must focus on data-driven decision making and be willing to adapt quickly in order to keep up with the ever-evolving landscape. A comprehensive strategy should include search engine optimization (SEO), targeted content creation, email marketing, targeted advertising, and social media marketing tactics.
Companies must adapt their approach accordingly in order to be successful when selling to other businesses. As such, it is important to understand some best practices and strategies that will help ensure you achieve maximum results from your digital B2B sales initiatives. Here are some tips to help you succeed in this new business world.
Start by making sure that you understand the customer’s needs and problems that they are facing. As with any sales contact, it is important to first understand what their issue is before you can offer a solution. From there, create customized content specifically tailored to them so they feel like you fully understand their unique situation. Additionally, build trust through ongoing communication as this will help foster more productive partnerships over time.
More 2021 Stats
59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.
According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.
Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.
Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.
49% of teams are using video as part of their sales process.
91% of salespeople have indicated they don’t want to return to full-time office work when asked about their future career plans.
According to a research conducted by Salesforce, 61% of sellers say it’s harder to sell virtually.
Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.
A survey by LinkedIn found that 50% of buyers say that working remotely has made the purchasing process easier.
According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.
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