How much of todays B2B sales happens digitally?

Given the pandemic, almost 90% of B2B sales now happen digitally.

With the advent of technology, most companies have gone digital. But how can businesses make sure their B2B sales are successful in this new reality?

Since the onset of the COVID-19 pandemic, there has been an unprecedented shift to digital which has resulted in almost 90% of B2B sales now happening digitally. This shift to digital is thus changing the way businesses interact with potential buyers and partners.

B2B digital marketers need to stay abreast of the latest trends and regulations in order to create effective strategies. Additionally, they must focus on data-driven decision making and be willing to adapt quickly in order to keep up with the ever-evolving landscape. A comprehensive strategy should include search engine optimization (SEO), targeted content creation, email marketing, targeted advertising, and social media marketing tactics.

Companies must adapt their approach accordingly in order to be successful when selling to other businesses. As such, it is important to understand some best practices and strategies that will help ensure you achieve maximum results from your digital B2B sales initiatives. Here are some tips to help you succeed in this new business world.

Start by making sure that you understand the customer’s needs and problems that they are facing. As with any sales contact, it is important to first understand what their issue is before you can offer a solution. From there, create customized content specifically tailored to them so they feel like you fully understand their unique situation. Additionally, build trust through ongoing communication as this will help foster more productive partnerships over time.

More 2021 Stats

66% of teams were satisfied with the results that they are getting from using custom-recorded video in their sales processes.

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

Research from Bain and Company shows that 92% of B2B buyers prefer virtual sales interactions.

28% of B2B organizations now have hybrid sales roles

Nearly 90% of sales reps emphasize the importance of anticipating customers’ needs

In 2021, digital lead generation advertising spending in the United States was estimated at 4.6 billion U.S. dollars.

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

The businesses’ buying process will involve around 6-10 decision-makers

More Stats

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