Is the use of video in sales processes effective?

66% of teams were satisfied with the results that they are getting from using custom-recorded video in their sales processes.

Custom-recorded videos can be an incredibly helpful tool to give sales reps a more personal way to sell, which often leads to increased conversions. Custom-recorded video also helps create trust and connection between the sales reps and potential customers – it gives them a face to interact with, making it much easier to build rapport and trust.

In addition, custom-recorded videos help sales teams go beyond just cold calls as they can use the unique resources one custom-recorded video provides each person on their team. The positives of using custom-recorded videos far outweigh any negatives for team selling processes.

All in all, remote sales teams have seen an increase in conversions and revenue due to the use of video, custom-recorded videos, and social media. Companies should continue to invest resources into developing thoughtful social media strategies to effectively engage their prospects in order to maximize their remote sales statistics.

More 2021 Stats

After COVID, 56% of sellers prefer working remote full time.

According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.

A survey conducted by DocuSign found that 75% of companies experienced an increase in customer satisfaction when they implemented digital proposal software.

Over 66% of sales pros report their team will stay remote or work in the office part-time in the future.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

A survey by LinkedIn found that 50% of buyers say that working remotely has made the purchasing process easier.

91% of salespeople have indicated they don’t want to return to full-time office work when asked about their future career plans.

Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.

74% of CSOs report they have recently or are currently updating their seller skills profile for virtual selling, and 61% of CSOs are already investing in new technology to enable virtual selling.

More Virtual Selling Stats

74% of CSOs report they have recently or are currently updating their seller skills profile for virtual selling, and 61% of CSOs are already investing in new technology to enable virtual selling.

Analysts found that close to 80% of B2B buyers have already defined their requirements before talking to a rep and prefer evaluating digital resources to in-person presentations.

91% of salespeople have indicated they don’t want to return to full-time office work when asked about their future career plans.

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

50% of buyers say working remotely has made buying easier.

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

After COVID, 56% of sellers prefer working remote full time.

55% of B2B buyers search for information on social media.

Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.

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