How much can personalizing email subject lines impact open rates?

Personalizing email subject lines leads to a 22% increase in open rate


Sales Strategy


Personalizing email subject lines is a simple yet effective way to increase the open rate of your sales emails. According to a study by HubSpot, personalizing email subject lines leads to a 22% increase in open rate compared to generic subject lines.

Email is a powerful tool in the sales process, but it can be challenging to cut through the clutter and get your message in front of the right people. Personalization is a key tactic to increase the chances of your email being opened and read.

Personalization can go beyond just including the recipient’s name in the subject line. It can involve referencing their recent activity or behavior on your website, highlighting a mutual connection or interest, or customizing the subject line based on their specific pain points or needs.

One way to personalize subject lines is to use marketing automation tools. These tools can track the behavior of your leads and customers and trigger personalized emails based on their actions or interests. For example, if a lead visits a specific product page multiple times but hasn’t taken any action, you can send them a personalized email highlighting the product’s benefits and features.

It’s important to note that personalization doesn’t guarantee success. The content of the email and the value proposition still need to be strong and relevant to the recipient’s needs. However, personalization can significantly increase the chances of your email being opened and read.

In conclusion, personalizing email subject lines is a proven strategy to increase the open rate of your sales emails. By leveraging personalization tactics such as marketing automation and customizing subject lines based on the recipient’s behavior or interests, you can improve the chances of your email standing out in a crowded inbox. To improve your sales email game, consider incorporating personalization into your strategy today.

Book a demo at to learn more about how to optimize your email campaigns and increase your sales.

More 2019 Stats

An Inconvenient Returns Policy Deters 80% of Shoppers

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

A Typical Website Conversion Rate is about 2.35% on Average

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

81% of Shoppers Research their Product Online before Purchasing

71% of salespeople are using social selling tools

Younger People Spend More Time Shopping Online than Older People

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

The Average Order Value of B2C Online Order is $52

More Sales Strategy Stats

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

It takes an average of 8 interactions to secure a meeting with a prospect

The best time to make sales calls is within 1 hour of receiving their initial inquiry

Remote Sales Management: 67% Find It More Challenging Than Expected

41% of companies struggle to quickly follow up with leads

The businesses’ buying process will involve around 6-10 decision-makers

97% of sales leaders and sales operations pros say AI gives reps more time to sell

55% of sales reps say budget is the most common reason a promising deal falls through

70% of sales professionals are most active on LinkedIn compared to other social media

81% of people prefer to open emails on their smartphones

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo