How did the percentage of in-person sales change after pandemic compared to before?
In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business' products through traditional in-person sales — that number has since fallen to 29%.
Topic
Sales Trends
Year
2022
How did the use of sales methods change after pandemic?
According to a recent McKinsey study, traditional in-person sales methods have taken a dramatic dive among survey respondents. Before the pandemic, 61% of participants reported that they typically sold their company products through this method; now, only 29% still do so. This shift is indicative of a larger trend towards embracing digital sales solutions, such as video conferencing, virtual meetings, and increased e-commerce presence. Companies that have successfully adapted to this emerging landscape were typically those with more experience in the digital space prior to the pandemic. As a result, traditional brick-and-mortar businesses have had to change their approach in order to remain competitive in a rapidly changing market.
More 2022 Stats
55% of sales reps say budget is the most common reason a promising deal falls through
21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities
Top Performers Have 63% Less Focus on Product Features
55% of B2B buyers search for information on social media.
LinkedIn is the #1 social media platform for B2B leads.
B2B buyers are 57%-70% through buying research before contacting sales.
56% of sales professionals get leads from existing customer referrals.
More Sales Trends Stats
66% of sales reps say they’re drowning in tools
17% of salespeople did not attend college
2% is the average success rate for cold calling
Today, 97% of consumers go online to research products and services.
71% of salespeople said they were conducting more than half their sales virtually.
77% of Sales Professionals Now Conducting More Video Meetings
40% of sales reps still use tools like Outlook or Excel to store customer and lead data
21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities
Sales enablement initiatives increased sales for 76% of companies by 6%-20%
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