How did the percentage of in-person sales change after pandemic compared to before?
In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business' products through traditional in-person sales — that number has since fallen to 29%.
How did the use of sales methods change after pandemic?
According to a recent McKinsey study, traditional in-person sales methods have taken a dramatic dive among survey respondents. Before the pandemic, 61% of participants reported that they typically sold their company products through this method; now, only 29% still do so. This shift is indicative of a larger trend towards embracing digital sales solutions, such as video conferencing, virtual meetings, and increased e-commerce presence. Companies that have successfully adapted to this emerging landscape were typically those with more experience in the digital space prior to the pandemic. As a result, traditional brick-and-mortar businesses have had to change their approach in order to remain competitive in a rapidly changing market.
More 2022 Stats
More Sales Trends Stats
According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.