How did the percentage of in-person sales change after pandemic compared to before?

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business' products through traditional in-person sales — that number has since fallen to 29%.

How did the use of sales methods change after pandemic?

According to a recent McKinsey study, traditional in-person sales methods have taken a dramatic dive among survey respondents. Before the pandemic, 61% of participants reported that they typically sold their company products through this method; now, only 29% still do so. This shift is indicative of a larger trend towards embracing digital sales solutions, such as video conferencing, virtual meetings, and increased e-commerce presence. Companies that have successfully adapted to this emerging landscape were typically those with more experience in the digital space prior to the pandemic. As a result, traditional brick-and-mortar businesses have had to change their approach in order to remain competitive in a rapidly changing market.

More 2022 Stats

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

Customer referrals account for 54% of all B2B leads.

44% of salespeople give up after one follow-up call.

50% of buyers say working remotely has made buying easier.

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

60% of customers say no four times before saying yes.

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

More Sales Trends Stats

A study by GetAccept revealed that sales reps experienced a 40% improvement in win rates when using online proposal software.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

Today, 97% of consumers go online to research products and services.

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

56% of sales professionals get leads from existing customer referrals.

43% of sales professionals say email is the most effective channel for selling.

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

44% of salespeople give up after one follow-up call.

LinkedIn is the #1 social media platform for B2B leads.

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