How do sales professionals rate the quality of leads generated from customer referrals?

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

Customer referrals are a powerful tool for boosting sales and generating leads for any business. Recent research shows that 66% of sales professionals believe leads generated from customer referrals are some of the highest quality in terms of conversion rates.

The key to this lies in the trust that customers have in their peers and family members when it comes to recommending products or services – something which can’t be replicated in other forms of marketing. As such, businesses should aim to foster relationships with existing customers in order to maximize chances of getting referrals from them as this increases the likelihood that potential buyers will convert.

Moreover, these referrals are more valuable compared to other lead generations tools because of the feedback obtained from existing clients. This allows businesses to quickly identify areas where improvements can be made as well as introduce new features and services that could potentially attract even more buyers.

Customers who provide referrals also benefit due to incentives offered by companies which could range from discounts or free products/services – something which reinforces loyalty and encourages them to recommend a business even further.

In conclusion, customer referrals remain one of the most effective methods for obtaining high quality leads with strong potential for conversions. Companies must ensure they foster relationships with current customers while simultaneously introducing incentives in order to maximize opportunities available through this powerful tool.

More 2022 Stats

57% of C-level buyers prefer to be contacted via phone.

44% of salespeople give up after one follow-up call.

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

Top Performers Have 63% Less Focus on Product Features

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

80% of new leads never translate into sales

LinkedIn is the #1 social media platform for B2B leads.

48% of salespeople never even make a single follow up attempt.

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

More Sales Trends Stats

40% say getting response from prospects harder now than 3 years ago.

Top Performers Have 63% Less Focus on Product Features

Salespeople’s Optimism for Economic Recovery from COVID-19

Today, 97% of consumers go online to research products and services.

77% of respondents said that their company provides at least a quarter of their leads

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

71% of salespeople said they were conducting more than half their sales virtually.

66% of sales reps say they’re drowning in tools

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

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