How do sales professionals rate the quality of leads generated from customer referrals?
66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.
Customer referrals are a powerful tool for boosting sales and generating leads for any business. Recent research shows that 66% of sales professionals believe leads generated from customer referrals are some of the highest quality in terms of conversion rates.
The key to this lies in the trust that customers have in their peers and family members when it comes to recommending products or services – something which can’t be replicated in other forms of marketing. As such, businesses should aim to foster relationships with existing customers in order to maximize chances of getting referrals from them as this increases the likelihood that potential buyers will convert.
Moreover, these referrals are more valuable compared to other lead generations tools because of the feedback obtained from existing clients. This allows businesses to quickly identify areas where improvements can be made as well as introduce new features and services that could potentially attract even more buyers.
Customers who provide referrals also benefit due to incentives offered by companies which could range from discounts or free products/services – something which reinforces loyalty and encourages them to recommend a business even further.
In conclusion, customer referrals remain one of the most effective methods for obtaining high quality leads with strong potential for conversions. Companies must ensure they foster relationships with current customers while simultaneously introducing incentives in order to maximize opportunities available through this powerful tool.
More 2022 Stats
B2B buyers are 57%-70% through buying research before contacting sales.
Customer referrals account for 54% of all B2B leads.
60% of customers say no four times before saying yes.
50% of buyers say working remotely has made buying easier.
8% of salespeople say that their sales teams generate high-quality leads
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
55% of sales reps say budget is the most common reason a promising deal falls through
54% of sales leaders say proposals sent is one of the most important productivity metrics to track
More Sales Trends Stats
21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities
17% of salespeople did not attend college
Salespeople Unhappy Despite Meeting Targets
71% of salespeople said they were conducting more than half their sales virtually.
61% believe that salespeople are underappreciated
Top Performers Have 63% Less Focus on Product Features
Today, 97% of consumers go online to research products and services.
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