How do sales professionals rate the quality of leads generated from customer referrals?

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

Customer referrals are a powerful tool for boosting sales and generating leads for any business. Recent research shows that 66% of sales professionals believe leads generated from customer referrals are some of the highest quality in terms of conversion rates.

The key to this lies in the trust that customers have in their peers and family members when it comes to recommending products or services – something which can’t be replicated in other forms of marketing. As such, businesses should aim to foster relationships with existing customers in order to maximize chances of getting referrals from them as this increases the likelihood that potential buyers will convert.

Moreover, these referrals are more valuable compared to other lead generations tools because of the feedback obtained from existing clients. This allows businesses to quickly identify areas where improvements can be made as well as introduce new features and services that could potentially attract even more buyers.

Customers who provide referrals also benefit due to incentives offered by companies which could range from discounts or free products/services – something which reinforces loyalty and encourages them to recommend a business even further.

In conclusion, customer referrals remain one of the most effective methods for obtaining high quality leads with strong potential for conversions. Companies must ensure they foster relationships with current customers while simultaneously introducing incentives in order to maximize opportunities available through this powerful tool.

More 2022 Stats

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

Top Performers’ Discovery Calls 76% Longer and Presentation Meetings 55% Longer than Average Performers

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

The best time to make sales calls is within 1 hour of receiving their initial inquiry

2% is the average success rate for cold calling

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

55% of B2B buyers search for information on social media.

LinkedIn is the #1 social media platform for B2B leads.

Customer referrals account for 54% of all B2B leads.

44% of salespeople give up after one follow-up call.

More Sales Trends Stats

40% say getting response from prospects harder now than 3 years ago.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

17% of salespeople did not attend college

24% of salespeople reported that they majored in business in college

66% of sales reps say they’re drowning in tools

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

Today, 97% of consumers go online to research products and services.

Top Performers Have 63% Less Focus on Product Features

Salespeople Unhappy Despite Meeting Targets

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

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