Is social media important for businesss

55% of B2B buyers search for information on social media.

Social media has become an increasingly integral part of the modern buying process for B2B buyers. Understanding how to best engage and interact with buyers on popular platforms like LinkedIn, Twitter and Facebook is critical for today’s marketers. According to recent research, around half of all B2B buyers seek out information on social media before making a purchase. This underscores just how important it is for companies interested in reaching their target audiences to develop thoughtful social media strategies that effectively appeal and engage their prospects.

Companies should consider investing in relationship-building with current clients to foster the space for customer referrals. This can be done by providing excellent customer service, offering discounts or rewards for referrals, and creating content that resonates with customers.

Additionally, companies should also focus on building relationships with influencers in their industry to help spread the word about their business. By investing in social media, companies can increase their remote sales statistics and create a more successful sales process.