Is social media important for businesss

55% of B2B buyers search for information on social media.

Source
28 Vital B2B Statistics [2023]: Marketing, Sales, and Trends

Topic
Virtual Selling

Year
2022

Social media has become an increasingly integral part of the modern buying process for B2B buyers. Understanding how to best engage and interact with buyers on popular platforms like LinkedIn, Twitter and Facebook is critical for today’s marketers. According to recent research, around half of all B2B buyers seek out information on social media before making a purchase. This underscores just how important it is for companies interested in reaching their target audiences to develop thoughtful social media strategies that effectively appeal and engage their prospects.

Companies should consider investing in relationship-building with current clients to foster the space for customer referrals. This can be done by providing excellent customer service, offering discounts or rewards for referrals, and creating content that resonates with customers.

Additionally, companies should also focus on building relationships with influencers in their industry to help spread the word about their business. By investing in social media, companies can increase their remote sales statistics and create a more successful sales process.

More 2022 Stats

LinkedIn is the #1 social media platform for B2B leads.

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

44% of salespeople give up after one follow-up call.

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

57% of C-level buyers prefer to be contacted via phone.

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

60% of customers say no four times before saying yes.

48% of salespeople never even make a single follow up attempt.

More Virtual Selling Stats

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

After COVID, 56% of sellers prefer working remote full time.

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

Over 66% of sales pros report their team will stay remote or work in the office part-time in the future.

74% of CSOs report they have recently or are currently updating their seller skills profile for virtual selling, and 61% of CSOs are already investing in new technology to enable virtual selling.

50% of buyers say working remotely has made buying easier.

According to a Gartner survey, CSOs expect 60% of the sales force will remain operating virtual.

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.

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