Who Spends More Online?

Men Spend 68% More Online Than Women

Source
KPMG

Topic
eCommerce Strategy

Year
2019

This came as a bit of a shock when I first read it.

But when you think about it, it makes sense.

On average, men spend $220 per transaction compared to $151 per transaction for women.

So it’s not that men shop more than women, it’s that they spend more per transaction.

Male consumers are more likely to buy higher priced items such as luxury products and electronics. Whereas women tend to buy lower priced items such as cosmetics and food.

Moreover, when men shop online, they tend to be efficient, meaning they buy more in bulk to save time.

When selling to a male audience, you can increase conversions by offering related products and package deals.

When prospects go through checkout, they can add products to their order that compliments what they already have in their cart.

Offering related products during checkout makes it easy for customers (both men and women) to quickly add items without having to abandon their cart to search for more products.

Takeaway: Only show items that are relevant to what’s already in the cart. If the related items go well with the item(s) in the cart, prospects are more likely to buy them too.

More 2019 Stats

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

The Average Order Value of B2C Online Order is $52

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

Mobile Traffic Represents 53% of all Ecommerce Traffic

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

Using Video on Landing Pages can Increase Conversion by 80%

More eCommerce Strategy Stats

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

88% of Online Shoppers Will Use Webrooming to Find the Best Price

96% of Americans Have Made an Online Purchase in their Life

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

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