Who Spends More Online?
Men Spend 68% More Online Than Women
This came as a bit of a shock when I first read it.
But when you think about it, it makes sense.
On average, men spend $220 per transaction compared to $151 per transaction for women.
So it’s not that men shop more than women, it’s that they spend more per transaction.
Male consumers are more likely to buy higher priced items such as luxury products and electronics. Whereas women tend to buy lower priced items such as cosmetics and food.
Moreover, when men shop online, they tend to be efficient, meaning they buy more in bulk to save time.
When selling to a male audience, you can increase conversions by offering related products and package deals.
When prospects go through checkout, they can add products to their order that compliments what they already have in their cart.
Offering related products during checkout makes it easy for customers (both men and women) to quickly add items without having to abandon their cart to search for more products.
Takeaway: Only show items that are relevant to what’s already in the cart. If the related items go well with the item(s) in the cart, prospects are more likely to buy them too.
More 2019 Stats
Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%
The Number One Reason People Shop Online is Because They Can Shop 24/7
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019
17% of salespeople did not attend college
An Inconvenient Returns Policy Deters 80% of Shoppers
81% of Consumers Trust the Advice of Family and Friends Over Businesses
Younger People Spend More Time Shopping Online than Older People
More Stats
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