Who Spends More Online?

Men Spend 68% More Online Than Women

Source
KPMG

Year
2019

This came as a bit of a shock when I first read it.

But when you think about it, it makes sense.

On average, men spend $220 per transaction compared to $151 per transaction for women.

So it’s not that men shop more than women, it’s that they spend more per transaction.

Male consumers are more likely to buy higher priced items such as luxury products and electronics. Whereas women tend to buy lower priced items such as cosmetics and food.

Moreover, when men shop online, they tend to be efficient, meaning they buy more in bulk to save time.

When selling to a male audience, you can increase conversions by offering related products and package deals.

When prospects go through checkout, they can add products to their order that compliments what they already have in their cart.

Offering related products during checkout makes it easy for customers (both men and women) to quickly add items without having to abandon their cart to search for more products.

Takeaway: Only show items that are relevant to what’s already in the cart. If the related items go well with the item(s) in the cart, prospects are more likely to buy them too.

More 2019 Stats

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

69 Percent of Shopping Carts are Abandoned

Longer Mobile Page Load Times Drastically Increase Bounces

24% of salespeople reported that they majored in business in college

There Are More Than 254 Million Active PayPal Accounts in The World

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

43% of E-Commerce Traffic comes from Organic Google Search

More Stats

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