Who Spends More Online?

Men Spend 68% More Online Than Women

Source
KPMG

Topic
eCommerce Strategy

Year
2019

This came as a bit of a shock when I first read it.

But when you think about it, it makes sense.

On average, men spend $220 per transaction compared to $151 per transaction for women.

So it’s not that men shop more than women, it’s that they spend more per transaction.

Male consumers are more likely to buy higher priced items such as luxury products and electronics. Whereas women tend to buy lower priced items such as cosmetics and food.

Moreover, when men shop online, they tend to be efficient, meaning they buy more in bulk to save time.

When selling to a male audience, you can increase conversions by offering related products and package deals.

When prospects go through checkout, they can add products to their order that compliments what they already have in their cart.

Offering related products during checkout makes it easy for customers (both men and women) to quickly add items without having to abandon their cart to search for more products.

Takeaway: Only show items that are relevant to what’s already in the cart. If the related items go well with the item(s) in the cart, prospects are more likely to buy them too.

More 2019 Stats

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

Longer Mobile Page Load Times Drastically Increase Bounces

But Removing the Navigation Menu can Increase Conversions by 100%

81% of Shoppers Research their Product Online before Purchasing

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

69 Percent of Shopping Carts are Abandoned

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Today, 97% of consumers go online to research products and services.

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

More eCommerce Strategy Stats

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

69 Percent of Shopping Carts are Abandoned

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

Longer Mobile Page Load Times Drastically Increase Bounces

Younger People Spend More Time Shopping Online than Older People

The Number One Reason People Shop Online is Because They Can Shop 24/7

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

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