Who Spends More Online?
Men Spend 68% More Online Than Women
This came as a bit of a shock when I first read it.
But when you think about it, it makes sense.
On average, men spend $220 per transaction compared to $151 per transaction for women.
So it’s not that men shop more than women, it’s that they spend more per transaction.
Male consumers are more likely to buy higher priced items such as luxury products and electronics. Whereas women tend to buy lower priced items such as cosmetics and food.
Moreover, when men shop online, they tend to be efficient, meaning they buy more in bulk to save time.
When selling to a male audience, you can increase conversions by offering related products and package deals.
When prospects go through checkout, they can add products to their order that compliments what they already have in their cart.
Offering related products during checkout makes it easy for customers (both men and women) to quickly add items without having to abandon their cart to search for more products.
Takeaway: Only show items that are relevant to what’s already in the cart. If the related items go well with the item(s) in the cart, prospects are more likely to buy them too.
More 2019 Stats
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
The Average Order Value of B2C Online Order is $52
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
Mobile Traffic Represents 53% of all Ecommerce Traffic
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019
More eCommerce Strategy Stats
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
88% of Online Shoppers Will Use Webrooming to Find the Best Price
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