How Do You Transact?

33% of B2C ecommerce website are also conducting B2B transactions



Here is what we found about current B2B online sales channels:

  1. 41% of B2B retailers expect B2B online sales to grow more than 25% in 2018.
  2. Reputation matters significantly for B2B retailers at both the awareness and consideration stage.
  3. B2B retailers have been online longer than the industry gives them credit for: at least 2 years and for most, upward of 5 years.
  4. Payment options are a vital part of the B2B ecommerce sales process, with checks and POs still heavily used. Mobile wallets are on the rise.

More 2019 Stats

69 Percent of Shopping Carts are Abandoned

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

71% of salespeople are using social selling tools

Today, 97% of consumers go online to research products and services.

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Average Online Shopping Cart Abandonment Rate is 74%

More Stats

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