Will You Reorder After an Abandoned Cart Email?

Abandoned Cart Emails Have an Average Open Rate of 45%


eCommerce Strategy


If you’ve ever left a checkout before completing an order it’s likely you received an abandoned cart email.

If you did, you know its goal is to help you overcome objections and become a customer.

In fact, the average revenue per abandoned cart email is $5.64, compared to only $0.02 for promotional emails, and $0.18 per welcome email you send.

So, there’s a lot of money to be made here.

Takeaway: There’s a reason we add items to our cart—and a reason why we chose not to buy. If you can identify these two reasons with your prospects, you’re already well on your way to writing the perfect recovery email.

More 2019 Stats

Only 15 percent of sales calls add enough value, according to executives surveyed.

44% of Companies use A/B or Split Testing Software

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Generation X Shop More Online Than Baby Boomers and Millennials

There Are More Than 254 Million Active PayPal Accounts in The World

Today, 97% of consumers go online to research products and services.

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

Longer Mobile Page Load Times Drastically Increase Bounces

More eCommerce Strategy Stats

58% of the Top 1000 US Online Retailers Send Welcome Emails

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

Americans Spend 36% of their Shopping Budget Online

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Average Online Shopping Cart Abandonment Rate is 74%

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

33% of B2C Ecommerce Website are also Conducting B2B Transactions

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

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