Will You Reorder After an Abandoned Cart Email?
Abandoned Cart Emails Have an Average Open Rate of 45%
If you’ve ever left a checkout before completing an order it’s likely you received an abandoned cart email.
If you did, you know its goal is to help you overcome objections and become a customer.
In fact, the average revenue per abandoned cart email is $5.64, compared to only $0.02 for promotional emails, and $0.18 per welcome email you send.
So, there’s a lot of money to be made here.
Takeaway: There’s a reason we add items to our cart—and a reason why we chose not to buy. If you can identify these two reasons with your prospects, you’re already well on your way to writing the perfect recovery email.
More 2019 Stats
Only 15 percent of sales calls add enough value, according to executives surveyed.
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Personalizing email subject lines leads to a 22% increase in open rate
Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
17% of salespeople did not attend college
Generation X Shop More Online Than Baby Boomers and Millennials
More Stats
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