Will You Reorder After an Abandoned Cart Email?

Abandoned Cart Emails Have an Average Open Rate of 45%



If you’ve ever left a checkout before completing an order it’s likely you received an abandoned cart email.

If you did, you know its goal is to help you overcome objections and become a customer.

In fact, the average revenue per abandoned cart email is $5.64, compared to only $0.02 for promotional emails, and $0.18 per welcome email you send.

So, there’s a lot of money to be made here.

Takeaway: There’s a reason we add items to our cart—and a reason why we chose not to buy. If you can identify these two reasons with your prospects, you’re already well on your way to writing the perfect recovery email.

More 2019 Stats

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

Average Online Shopping Cart Abandonment Rate is 74%

There Are More Than 254 Million Active PayPal Accounts in The World

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

The Number One Reason People Shop Online is Because They Can Shop 24/7

69 Percent of Shopping Carts are Abandoned

Men Spend 68% More Online Than Women

The Average Number of Form Fields on Landing Page Conversion Forms is 11

More Stats

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