Will You Reorder After an Abandoned Cart Email?

Abandoned Cart Emails Have an Average Open Rate of 45%



If you’ve ever left a checkout before completing an order it’s likely you received an abandoned cart email.

If you did, you know its goal is to help you overcome objections and become a customer.

In fact, the average revenue per abandoned cart email is $5.64, compared to only $0.02 for promotional emails, and $0.18 per welcome email you send.

So, there’s a lot of money to be made here.

Takeaway: There’s a reason we add items to our cart—and a reason why we chose not to buy. If you can identify these two reasons with your prospects, you’re already well on your way to writing the perfect recovery email.

More 2019 Stats

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

There Are More Than 254 Million Active PayPal Accounts in The World

22% of Online Retailers Still Don’t have a Mobile-Friendly Website

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

The Average Conversion Rate of a Facebook Ad is 9.21%

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

More Stats

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