Will You Reorder After an Abandoned Cart Email?

Abandoned Cart Emails Have an Average Open Rate of 45%

Source
Moosend

Year
2019

If you’ve ever left a checkout before completing an order it’s likely you received an abandoned cart email.

If you did, you know its goal is to help you overcome objections and become a customer.

In fact, the average revenue per abandoned cart email is $5.64, compared to only $0.02 for promotional emails, and $0.18 per welcome email you send.

So, there’s a lot of money to be made here.

Takeaway: There’s a reason we add items to our cart—and a reason why we chose not to buy. If you can identify these two reasons with your prospects, you’re already well on your way to writing the perfect recovery email.

More 2019 Stats

43% of E-Commerce Traffic comes from Organic Google Search

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

An Inconvenient Returns Policy Deters 80% of Shoppers

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

17% of salespeople did not attend college

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

More Stats

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