How can businesses effectively use cold calling to reach new customers and increase their sales?

69% of buyers have accepted cold calls from new providers


Customer Engagement


As a journalist covering the world of sales, it’s important to understand the tactics and strategies that lead to success in this industry. One surprising statistic that often catches people off guard is the fact that 69% of buyers have accepted cold calls from new providers. This figure may seem counterintuitive given the negative reputation that cold calling often has, but it’s a clear indication that there is still a place for this tactic in the world of sales.

So why are buyers willing to engage with new providers via cold calls? One reason could be that many buyers are actively seeking new solutions to their problems and are open to hearing about what other companies have to offer. Another possibility is that a well-crafted cold call can offer a personal touch that is lacking in other forms of communication. It’s also worth noting that cold calling can often catch people off guard and lead to a more genuine conversation than other sales tactics.

Of course, not all cold calls are created equal. To be successful in this realm, it’s important to have a clear strategy and approach. Here are a few tips for successful cold calling:

  1. Research your prospects: Before picking up the phone, take some time to research the person or company you will be calling. This will allow you to tailor your pitch and demonstrate that you understand their needs.
  2. Get to the point: Buyers are busy people, so it’s important to get to the heart of your message quickly. Be clear about what you’re offering and how it can benefit them.
  3. Build rapport: While cold calling may seem impersonal, it’s still possible to build a rapport with your prospect. Be friendly, personable, and genuinely interested in their needs.

In conclusion, while cold calling may not be the most glamorous or popular sales tactic, the statistics don’t lie. With 69% of buyers being receptive to cold calls, it’s clear that there is still a place for this approach in the world of sales. By following these tips and approaching cold calling with a clear strategy, you can increase your chances of success and reach new buyers who may not have been aware of your offerings otherwise.

More 2021 Stats

In 2021, digital lead generation advertising spending in the United States was estimated at 4.6 billion U.S. dollars.

A survey conducted by DocuSign found that 75% of companies experienced an increase in customer satisfaction when they implemented digital proposal software.

74% of CSOs report they have recently or are currently updating their seller skills profile for virtual selling, and 61% of CSOs are already investing in new technology to enable virtual selling.

59% of sales reps said that adding custom-recorded video to their sales process increased their productivity.

82% of B2B decision-makers think sales reps are unprepared

91% of salespeople have indicated they don’t want to return to full-time office work when asked about their future career plans.

After COVID, 56% of sellers prefer working remote full time.

41.2% of sales reps say that their phone is the most effective tool for performing their jobs

28% of B2B organizations now have hybrid sales roles

71% of buyers want to hear from sellers early in the buying process

More Customer Engagement Stats

40% of all customer interactions will be automated through AI and machine learning by 2023

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

Only 60% of sales reps meet quota

77% of B2B Buyers Do Their Own Research Before Speaking to Sales

Omni-Channel Engagement Preferred by Almost 78% of Customers

Americans Spend 36% of their Shopping Budget Online

67% of customers prefer self-service over speaking to a company representative

61% of customers believe that surprise gifts and offers are the best way to engage customers

71% of salespeople are using social selling tools

38% of People will Leave a Website if they find the Layout Unattractive

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