In today’s highly competitive business environment, B2B companies are continually seeking innovative ways to increase their bottom line, outperform their competitors, and scale their organizations. B2B sales consulting has emerged as a critical component for businesses looking to improve their sales process optimization, identify growth opportunities, and increase close rates.
However, in the age of rapidly evolving and improving sales technology, it has become clear that effective B2B sales consulting involves both sales strategies and sales technology to go with it.
Revolutionary tools such as digital sales rooms, sales analytics platforms, and AI-powered sales insights have reframed the way B2B businesses can take on competitors, serve clients, and scale. And in this article, we are going to be looking at how the combination of consulting with tech-driven strategies can revolutionize your SaaS sales process.
AI-Powered Sales Tools for Sales Process Optimization
Ever since the rise of artificial intelligence tools like ChatGPT, AI has been at the forefront of most of our minds.
While villainized by some and idolized by others, AI has drastically changed the ease at which individuals can create content, conduct research, and unlock new possibilities for growth.
For some, AI is a dangerous technology that threatens the jobs of many hard-working individuals. But as articulated by Hubspot, utilizing AI doesn’t mean fully automating your sales jobs. Instead, AI tools can help your hard-working sales team save time and put more energy toward selling.
And jumping on the artificial intelligence bandwagon proved advantageous especially when incorporated into B2B sales consulting.
AI-powered tools can analyze vast amounts of customer data, market trends, and sales patterns, providing valuable insights to consultants and sales teams.
The benefits of using AI in sales include an improved understanding of customer preferences, updated sales strategies, more personalized solutions, and ultimately increased conversions and customer satisfaction.
With these tools and strategies, your SaaS sales process can be customized to better serve the unique needs of each of your prospects while using tried-and-true sales strategies to support the whole process.
AI-powered sales tools can also help customers with sales process optimization efforts making them essential assets for both customers and companies.
Example of an AI-Powered Sales Tool
One platform that was recently launched to assist with sales and marketing efforts is Frictionless.
While Frictionless offers many marketing and sales-specific tools, their buyer persona tool, embedded with PersonaAI can be easily used by B2B sales consultants to optimize the sales performance of their clients.
Buyer personas are incredibly important as they provide businesses with valuable insights into the needs, preferences, and behaviors of their target customers, enabling them to tailor their marketing strategies and deliver personalized experiences that resonate with their audience.
This buyer persona builder allows companies to say goodbye to ineffective marketing strategies and hello to effortless personalization that leads to higher engagement, conversion rates, and customer satisfaction.
By utilizing a buyer persona builder like the one Frictionless offers, your SaaS sales process can better serve customers.
Immersive Sales Training Technology
One of the biggest benefits that B2B sales consulting professionals offer is sales expertise to companies that could not access that expertise with their internal team.
An article about sales strategy consulting states that B2B sales consulting services offer an outside perspective that can help executives and sales leaders make more informed decisions about business practices. Additionally, sales strategy consulting can be invaluable for B2B companies as it helps their sales teams take on market disruption with agility.
And with this expertise comes the ability for companies to gain access to sales training for their sales reps and sales teams.
According to a study by Garner, B2B sales reps forget 70% of the information they learn within a week of training, and 87% will forget it within a month. However, recent technology can deliver scalable training that is tailored to individual roles and preferences.
This personalized, technology-driven training will allow sales reps to learn and retain information better, making it a must-have aspect of the consulting your SaaS sales process receives.
Example of an Immersive Sales Training Technology
Saleshood is a company known for its sales enablement services, including its immersive SaaS and B2B sales training platform.
This proven sales training technology offers interactive modules, video tutorials, and assessments to provide comprehensive training in sales techniques, objection handling, customer relationship management, and effective communication, empowering sales teams to achieve their targets and drive business growth.
Most importantly, however, the Saleshood training and coaching modules can be tailored to each sales professional’s unique areas of growth, making it a personalized technology.
Pricing Calculators for Enhanced Trust and Transparency
There is nothing that annoys customers more than the generic “affordable pricing” listings on almost every company’s pricing pages.
Customers want to know if your solution not only meets their needs, and also fits within their budget before the sales process starts. That way time and effort are saved on both sides of the picture.
Unfortunately, many B2B companies offer complex solutions that can be customized for each customer’s specific problems and pain points, making it very difficult to list accurate pricing for those complex solutions.
One way in which consulting can help alleviate this problem is by introducing pricing sliders and calculators to businesses with complex solutions.
A pricing calculator is a tool that allows B2B companies to configure quotes faster and estimate the cost of a product or service based on various factors. These factors can include quantity, features, customizations, usage levels, and more.
Because of the customizability of calculators and sliders, these tools can help maximize sales strategies, optimize your SaaS sales process, and improve the quality of leads within the sales funnel. Pricing calculators also give customers much more transparency into the process, boosting trust and customer loyalty as a result.
Example of Pricing Calculator Technology
Within the Saleslion digital sales room, there are a wide variety of sales tools that can be used for sales process optimization, including Saleslion’s configure price quote software, or pricing calculator.
While Saleslion offers several different tools for enhanced trust and transparency, the pricing calculator has a unique benefit for SaaS companies that wish to strengthen their sales methodologies by promoting pricing transparency within the sales process.
Sales process optimization is a major aspect of any sales process and without trust throughout the whole process, the likelihood of high conversion rates drops significantly. This pricing calculator and slider allows companies to streamline their process and maintain strong relationships with customers.
Predictive Analytics for Sales Forecasting
An article about using analytics to improve sales strategies states that understanding the data associated with your sales cycles is key to the success of your B2B company.
Because of this predictive analytics has become an indispensable tool for B2B sales consulting. As analytics platforms like GA4 or Microsoft Power BI evolve and become more advanced, it is increasingly effective to utilize analytics for sales optimization purposes.
Analytics technology efficiently empowers B2B consultants to make data-driven decisions and accurate sales forecasts for the benefit of their clients.
By leveraging historical data, market trends, and machine learning algorithms, consulting firms can identify patterns and trends that can inform your sales strategies and better optimize your SaaS sales process.
Predictive analytics enables consultants to help businesses anticipate customer needs, optimize pricing strategies, and allocate resources efficiently, resulting in improved sales performance and revenue growth.
Example of Predictive Analytics Technology
The sales forecasting model MediaFly uses AI technology to drive predictable and reliable forecasts enterprise companies can count on.
Assisting with all kinds of forecasting, from pipeline segments to product lines, the MediaFly forecasting platform analyzes a wide range of data to identify and eliminate risk, boost accountability, and predict numbers with precision.
Predictive analytics tools like the one MediaFly offers can be invaluable assets for B2B sales consulting professionals when it comes to optimizing businesses’ strategies and approaching the future with flexibility and adaptability.
Digital Sales Rooms for Personalized Customer Interactions
Digital sales rooms, while a reasonably new technology to the world of sales have gained widespread popularity because of their personalization capabilities.
A digital sales room is an online platform that allows companies to share information and resources with buyers, enabling a streamlined buying experience.
While every digital sales room is different, they all possess a unique ability to enhance the sales process in ways that traditional sales presentations and proposals do not. By using engaging features and videos and housing document-sharing spaces, digital sales rooms are exceptional at designing interactive sales experiences for customers.
And with personalized videos, content, graphics, and more, digital sales rooms serve as an incredible tool for B2B sales consulting services.
In an article by Insivia about leveraging personalization through website design, it states that personalization is a key element for improving lead conversions. The same is true for sales conversion.
By combining personalization and digital sales rooms with expert sales strategy consulting, your SaaS sales process will be able to offer the best service possible.
Example of a Digital Sales Room
The Saleslion digital sales room is a unique platform specifically designed as a B2B sales enablement tool to assist enterprise companies sell their complex solutions more engagingly and productively.
From an article about this digital sales room specifically, these rooms allow companies to personalize the sales experience for their customers and tailor solutions. And for companies that want to present their products in a sophisticated manner to prospects, the customization features of the Saleslion digital sales room are incredibly effective.
By pairing the expertise of a B2B sales consulting service with the genius of sales enablement tools like digital sales rooms, your company can achieve massive revenue growth.
Key Takeaways
The world of B2B sales consulting is on the cusp of transformation, fueled by the integration of advanced technologies.
By embracing AI, training technology, pricing calculators, predictive analytics, and digital sales rooms, businesses can unlock new opportunities, drive revenue growth, and gain a competitive edge.
As the landscape continues to evolve, forward-thinking sales teams must adapt and harness the power of these tech-driven strategies to achieve remarkable results for their customers.
And with this combination of consulting and technology, not only will businesses have the best strategy possible for growth, but they will also have the tools necessary to make that growth easily attainable.