ARTICLE

The Ultimate Guide to Facebook Shops Part 2: How to Get Started

How many e-commerce platforms are you currently using to sell products? One? Two? Ten?

Is one of those a Facebook Shop page? If not, you should consider Facebook's e-commerce platform.

Here is why selling on Facebook makes sense:

If you own an e-commerce store, you should also consider selling your products on platforms like Amazon, Etsy, and even Facebook.

This move will help you expand your reach and win over more customers. There are more people on these platforms than on your website.

Why Should You Sell on Facebook?

Facebook users spend 40+ minutes per day on average on the social media site. You must have known this by now if you have a Facebook account. With Facebook Shops, you can take advantage of the amount of time that people spend on the site by moving your products.

Facebook Shops may not give you the sophisticated features that come with e-commerce platforms like Shopify, but you will get every essential needed for selling goods.

Below are some of the benefits of selling on Facebook Shops:

  • You can add an unlimited number of products.
  • You can organize your products into catalogs, categories, and collections.
  • You can communicate with your customers directly from the page.
  • You can view information on stats, views, visits, and more.
  • Your products will also be available on Facebook Marketplace, giving you a large customer base.

So, how do you set it up?

Anyone can set up a Facebook Shop and sell merchandise. Before you can begin, you will need a Facebook account and a Facebook Business page.

Facebook Busines Page owners must adhere to the following rules:

  • You can only sell physical items. You cannot sell downloadable products.
  • You have to agree to Facebook's Merchant Terms.
  • You need to link your account to a valid bank account*
  • You need to have a valid tax identification number*

*These requirements only apply to US-Based Facebook Shops.

How to Build Your Facebook Shop

Step 1: Configure the Shop Page

  • Log onto your Facebook business page where you have admin privileges.
  • From your business page, locate the Shop tab on the top left and click on it.

Step 2: Set up Your Facebook Shop's Details

  • Clicking on the "Shop" tab will reveal a pop-up with a walkthrough of the process you are about to take. Read the information on your screen then click the "Get Started" button.
  • An address pop-up will appear asking for your business details. Comply and fill the form, then click on"Next."
  • The next pop-up will ask you about the location (state) and tax registration details of your business. You have the option to skip this step, but at some point, you will have to submit these details.

  • The next pop-up will require details about the nature of your products. Fill appropriately.
  • On the fourth step, Facebook asks about the nature of your business and information about the business' representatives. Fill in the details as relevant to your situation.
  • The last page is about shipping details, customer service email, and return policy.

Facebook does not let you sell internationally. Furthermore, they expect you to ship within three business days once a customer places an order.

Step 3: Configure Your Payment Details

Facebook Shops will present you with different modules depending on your country. For US-based businesses, the configuration process involves linking your store to a valid bank account.

For other locations around the world, Facebook will let you set up a PayPal or Stripe connection.

Whichever case applies to you; Facebook will guide you through the configuration process. Follow the prompts.

For US-based stores, you will need your tax details.

Step 4: Add a Product

Once you finish configuring the methods of payment, your Facebook Shop will look something like this:

  • Facebook encourages its store owners to add their first products. By clicking on the add product button, a pop-up will appear.
  • From the pop-up, you can add details about the nature of your product. You can add product images, prices, product descriptions, and information on inventory.
  • I would recommend adding multiple product images. You can use this opportunity to showcase product variety and appeal. Facebook Shops also allow you to add product images.
  • As for visibility, you want to select "Public" to expand your reach. Otherwise, you can dictate the kind of audience you target.

With all these steps completed, your Facebook Shop is ready to go live.

The Ball is on Your Court

There you have it; you have learned how to set up your Facebook Shop. I hope that you have created your own Facebook Shop. Check out Facebook Shop's official page for more information and assistance.

Expand your horizons and sell more. Set up your Facebook Shop today.