2017

Do You Use Email?

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Email use continues to grow even as other methods of interpersonal communication, such as instant messaging, social networking and chat are seeing strong adoption. Email continues to see strong use in the business world, as well as with consumers ...

Do You Have a CRO Strategy?

68% of Small Businesses Don’t have a Documented CRO Strategy

Lack of CRO Knowledge

Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:

  • Analytics
  • Qualitative Research
  • ...

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.

Of course, a lot of what we learned was expected. For instance, many optimizers have little to no budget ...

Are You Happy with your Conversion Rate?

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Key findings

  • Importance of CRO is widely acknowledged, fueled by a need for continued improvements.
  • Complex testing continues to be the preserve of the few.
  • Personalization challenges are preventing uptake.
  • ...

How Much of your Marketing Budget do you Spend on Conversion Optimization?

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.

In total, ...

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