Do Your Trust Your Family Over Businesses?
81% of Consumers Trust the Advice of Family and Friends Over Businesses
Online shopping has made it easy for consumers to show a specific product to their friends or family to get a second opinion before making a purchase.
This can be shared through a link on SMS, email, social media, etc.
If friends and family recommend one product over the other, we are more likely to choose the recommended one, regardless of price and quality.
To help encourage visitors to buy, include different sharing options that will help potential customers get a thumbs up from their friends.
Takeaway: Make it easy for consumers to share products from your site with friends and family through different channels. Make sure to include a direct link to the product along with an image of the product.
More 2019 Stats
The Number One Reason People Shop Online is Because They Can Shop 24/7
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
81% of people prefer to open emails on their smartphones
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
38% of People will Leave a Website if they find the Layout Unattractive
69 Percent of Shopping Carts are Abandoned
Mobile Traffic Represents 53% of all Ecommerce Traffic
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
More Stats
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