Do Your Trust Your Family Over Businesses?

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Source
HubSpot

Year
2019

Topic
eCommerce Strategy

Statistic Info

Online shopping has made it easy for consumers to show a specific product to their friends or family to get a second opinion before making a purchase.

This can be shared through a link on SMS, email, social media, etc.

If friends and family recommend one product over the other, we are more likely to choose the recommended one, regardless of price and quality.

To help encourage visitors to buy, include different sharing options that will help potential customers get a thumbs up from their friends.

Takeaway: Make it easy for consumers to share products from your site with friends and family through different channels. Make sure to include a direct link to the product along with an image of the product.