Do Your Trust Your Family Over Businesses?
81% of Consumers Trust the Advice of Family and Friends Over Businesses
Statistic Info
Online shopping has made it easy for consumers to show a specific product to their friends or family to get a second opinion before making a purchase.
This can be shared through a link on SMS, email, social media, etc.
If friends and family recommend one product over the other, we are more likely to choose the recommended one, regardless of price and quality.
To help encourage visitors to buy, include different sharing options that will help potential customers get a thumbs up from their friends.
Takeaway: Make it easy for consumers to share products from your site with friends and family through different channels. Make sure to include a direct link to the product along with an image of the product.
More 2019 Stats
The Average Order Value of B2C Online Order is $52
Mobile Traffic Represents 53% of all Ecommerce Traffic
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
59% of 16-36 year-olds Head to Amazon Before Any Other E-Commerce Website
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
23% Shoppers Added More Items to their Order at Checkout to Qualify for Free Shipping
33% of B2C Ecommerce Website are also Conducting B2B Transactions
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
More eCommerce Strategy Stats
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
38% of People will Leave a Website if they find the Layout Unattractive
81% of Shoppers Research their Product Online before Purchasing
20% of Google Searches on Mobile are Voice
The Average Order Value of B2C Online Order is $52
About 9% of US Online Retailers have Added Amazon Pay as a Payment Alternative to their Websites
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
